Los Angeles CA, -- LATV, the first Latino-owned national television entertainment network partners with leading Latino youth civic engagement organization, Voto Latino, to launch the “Be Counted, Represent!” campaign.
“Be Counted, Represent!” which launches today, is comprised of multi-platform web, mobile, direct and traditional media initiatives that will elevate the census in the minds of millennials, who are historically undercounted in the Census.
This year’s 2010 census is of critical importance to all Americans because it allocates $400 billion in federal funds and determines congressional representation.
“Our work with the census is to both educate Latinos about the importance of taking it and re-imaging it as a means of personal empowerment and taking ownership of one’s future and one’s family’s,” said Maria Teresa Kumar, co-founder and executive director of Voto Latino, an official US Census partner.
“What we’ve found through our work is that Latino youth are pivotal household influencers. They’re familiar with government processes, they are English-speakers and consume mainstream media, and they influence their households with everything from politics to household purchases. Empowering them to take the census is at the core of our strategy.”
"Voto Latino's campaign for the census is very much in line with LATV's values, which is to provide alternative and creative ways to capture our young, intelligent Latino bicultural audience", said Enrique Piñerua, Director of Marketing for LATV Networks.
The campaign is comprised of the following initiatives:
“Be Counted, Represent!” Local - On-the-ground Events: Voto Latino (VL) will be organizing on-the-ground events and census outreach operations in Los Angeles, Chicago, Upstate New York, Long Island and San Francisco.
- Collateral and Direct Mail Pieces : Voto Latino
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