The Expendables overpowers the competition.
The Expendables (Lionsgate) debuted in the number one position. The film stars Sylvester Stallone, Jason Stratham, and Jet Li. The Expendables represents the reemergence of Sylvester Stallone. The film also signifies the highest grossing debut for Stallone. The film’s marketing campaign was a bit deceptive because it gives audiences the impression that Arnold Schwarzenegger and Bruce Willis have significant roles. However, they just have cameos in this film. Nevertheless, the film’s campaign did an excellent job of attracting a primarily male audience over the age of 25. But, a high number of female moviegoers also attended, which enabled the film to overcome the competition. The E....
A strong word of mouth trumps new debuts
Inception (Warner Bros.) held the number one position for the third week in a row. The film earned about $27 million dollars, as Inception only dropped about 36 percent from the previous week. The film’s small box office drops symbolizes that the film has a strong word-of-mouth. Inception has earned about $193 million dollars in its three-week theatrical run.
Dinner for Schmucks (Paramount/DreamWorks) debuted in second place this week. The film featured Steve Carol and Paul Rudd. The distributor’s marketing campaign centered on these two characters. The distributor also attached its trailer to films like Date Night and Get Him to the Greek in an effort to create a buzz with tar....
Holdover “Inception” tops box office for 2nd consecutive week
Welcome to Latin Heat at the box office!
Inception (Warner Bros.) held the number one position for the second week in a row. The
film earned about $43 million dollars,a Inception only dropped about 32 percent from the previous week. Any time a film’s box office drops less than forty percent from the previous week. The motion picture is destine to have a strong theatrical run that is carried by a strong word-of-mouth. Inception has earned about $142 million dollars in its two-week theatrical run.
Salt (Sony) debut in second place this week. This motion picture features Angelina Jolie. The distributor’s billboard campaign centered on Jolie’s image along with the slogan, “Who Is Salt”.....
Despicable Me opens strongly
In a summer filled with franchise films, Despicable Me (Universal) opened number one this week. What makes this opening significant is that this film opened number one without the benefit of having a built in audience outside of Steve Carell fans. In addition, the film did not generate significant 3-D grosses. With its marketability rather limited, the distributor did an excellent job of building a buzz with children by attaching its trailer with motion pictures like Harry Potter and the Half-Blood Prince, Alvin and the Chipmunks: The Squeakquel, and How to Train Your Dragon. The campaign did an excellent job of attracting children. According to exit polls, the film attracted primarily chi....
The Twilight Saga: Eclipse has a record-breaking debut
The highly anticipated The Twilight Saga: Eclipse (Summit) debuted this week. This feature film features the identical cast of Kristen Stewart, Robert Pattinson, and Taylor Lautner. This film is an adaptation of Stephenie Meyer’s book. The distributor began to build a buzz for this particular film last year when it debut the film’s poster at the American Film Market. Although the distributor heavily promoted this film, this particular version of the Twilight franchise already had a tremendous following of tween and teenage girls. Summit took advantage of enormous anticipation and a long weekend by conducting widespread midnight screenings on Wednesday. The film broke box office reco....
Toy Story 3 continues Pixar’s impressive streak
By Henry Puente
The highly anticipated Toy Story 3 (Buena Vista) debuted in the number one position this week. The film once again features the familiar voice of Tom Hanks. For the past year, Disney has building a buzz slowly by releasing different trailers along with films that appeal to a similar target audience like Up and Alice in Wonderland. The studio also made toy deals with Mattel and Lego and a video game in order to generate vital merchandising revenue. The film’s large built in audience along with its marketing campaign enabled Toy Story 3 to have the second largest opening week for an animated film behind only Shrek The Third. Disne....
Shrek: The Final Chapter leads the pack
By Henry Puente
Shrek: The Final Chapter (DreamWorks/Paramount) had a rather disappointing opening weekend. But, nevertheless, the fourth edition of this franchise debut in the top spot. This animated film features Mike Myers, Eddie Murphy, Cameron Diaz, and Antonio Banderas once again. Despite securing a record number of 3-D screens, Shrek: The Final Chapter did not exceed the box office figures of its two predecessors Shrek 2 and Shrek The Third. The audience erosion of Shrek: The Final Chapter is not completely unexpected, since the previous version did not have a strong buzz. Paramount tried to promote the film by highlighting the fact that it was going to be the final chapter o....
Iron Man 2 continues to lead the pack
By Henry Puente
Despite a strong challenge, Iron Man 2 (Paramount) managed to land in the number one position for the second consecutive week. The film continued to benefit from an extensive coverage of about 10,000 screens. Iron Man 2 earned about $53 million, which is a drop of about 59 percent from the previous week. Iron Man 2 has earned about $210 million dollars in its two-week theatrical run.
Robin Hood (Universal) debuted in second place this week. This film features Russell Crowe and director Ridley Scott. Crowe has not done action film since Gladiator (2000). Clearly, he is still a strong box office draw. This film outperformed earlier versions like Robin Hood: Prince of....
Welcome to Latin Heat at the box office!
By Henry Puente
The season of summer blockbusters doesn’t officially begin until Memorial Day weekend in a few weeks. But, Iron Man 2 (Paramount) certainly got a jump on all the summer blockbusters by debuting in early May. The film that stars Robert Downey Jr. crushed the competition this week with an enormous box office. Paramount Pictures utilized a saturation strategy and inundated marketplace with standard 2-D and 3-D prints. Of course, the saturation strategy only works if the film has an enormous built-in audience or the distributor spent a great deal of money creating awareness. In this particular case, Iron Man 2 had built goodwill with moviegoers because Iron Man was w....
Horror franchise easily out-distances the competition
By Henry Puente
Nightmare on Elm Street (Warner Bros.) returned to the theaters this week. This particular film starred Jackie Earle Haley and Kellen Lutz. This horror film franchise has been around for about 25 years. Therefore, the franchise has an enormous built-in audience. Warner Bros. took advantage of mid-night screenings in order to get a jump on the competition. The film made almost half of its revenue on Friday, which suggests that the film will not have a long theatrical run. Warner Bros. exit polls indicated that film attracted moviegoers under the age of 25 primarily. Nightmare on Elm Street earned about $32 million dollars on about 4,700 screens.
How To Train Your ....
Holdover Continues to Lead The Pack
Last week’s box office winner, How To Train Your Dragon (Paramount/DreamWorks) continued to hold on to the number one position. How To Train Your Dragon continues to benefit from a good word of mouth and that a new film has not bumped it from its 3-D screens. The film earned about $15 million dollars, which is drop of about 25% from the previous week. How To Train Your Dragon has earned nearly $180 million dollars in its five-week theatrical run.
The Back-Up Plan (CBS Films) debuted in second place. This comedy features Jennifer Lopez. The film’s theme was a bit difficult to promote, since this motion picture is about a woman who is artificially inseminated prior to meeting her pe....
How to Train Your Dragon Back on Top
A holdover reemerges into one position in another tight battle for the number one position at the box office. As a matter of fact, the true winner at the box office is not evident throughout the day.
After being in third place last week, How To Train Your Dragon (Paramount/DreamWorks) bounced back to the number one position this week by barely four other films. The film may not have attracted more moviegoers than Kick Ass. But, How To Train Your Dragon continues to benefit from revenue from its 3-D screening. The film earned about $20 million dollars, which is drop of about 20% from the previous week. How To Train Your Dragon has earned about $158 million dollars in its four....
80's Remake Claims #1 Position.
Clash of the Titans (Warner Bros.), a remake from 1981, debuted in the number one position. This action and adventure features Sam Worthington, Liam Neeson, and Ralph Fiennes. Warner Bros. promoted the film as an action adventure motion picture. The remake appeared to leave the romantic element that was in the first feature. Not surprisingly, this particular film attracted a male audience over the age of 25 primarily and did not resonate with females. The film also did not perform as well on the 3-D screens. Many of these screens are still reserved by its predecessors like How to Tame Your Dragon. Nevertheless, this film had the second highest April debut ever, behind only The Fast ....
How to Train Your Dragon breaks Alice in Wonderland’s Box Office Run
How to Train Your Dragon (Paramount/DreamWorks) debuted in the number one position by clearly outdistancing new debuts and older films. This animated feature film features the voices of Gerard Butler, Jay Baruchel, and America Ferrera. The distributor did an excellent job of creating awareness by integrated advertisements with the Winter Olympics. In addition, the Paramount developed important promotional tie-in agreements with McDonald’s and WalMart. Promotional tie-ins are useful strategies to reduce skyrocketing marketing costs. The film’s marketing campaign attracted primarily families and females. With a help boost from 3-D screens, How to Train Your Dragon earned about $43 mill....
Alice in Wonderland Third Week at Breaking March Records
Alice in Wonderland (Disney) remained in the number one position for the third consecutive week. Alice in Wonderland became the largest grossing film for Tim Burton. In addition, this film surpassed 300 as the biggest grossing March film ever. Alice in Wonderland’s box office figure dropped to about $34 million dollars, which is a drop of about 50 percent from the previous week. Alice in Wonderland has about $265 million in its three-week theatrical run.
The Diary of a Wimpy Kid (20th Century Fox) debuted in second place. This film stars Zachary Gordon, Robert Capron, and Chloe Moretz. Without a big name to promote, Fox highlighted the films relationship with the New York Times’ ....
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