Fest celebrating all things Latina to include music, food, wellness, LATINATalks and TrendTalkShow taping at LA Plaza de Cultura y Artes, Sunday, August 25th, Noon to 6 p.m.
Los Angeles, CA – After the off-the-charts success of last year’s LATINAFest, organizers announced today that plans are on the fast track to elevate the August 25, 2019, full-day event to another victorious day of celebration for Latinas. For the second year, LATINAFest once again partners with LA Plaza de Cultura y Artes to co-host the festival, which will take place at LA Plaza’s outdoor campus at 501 North Main Street, Los Angeles, 90012 from noon to 6:00 pm.
LATINAFest, produced by Bel Hernandez, President/CEO of Latin Heat Media, and Naibe Reynoso, Emmy Award journalist and children’s book author, celebrates women by offering uplifting and empowering information and resources to infuse and nourish the mind, body, and soul. According to CNN, “The future of the American economy is Hispanic and female,” and LATINAFest aims to celebrate that in a big way.
“LATINAFest is a celebratory day that will inspire women on how to best flex their consumer muscles and realize how their involvement in social issues can affect their daily lives,” states Hernandez. “It also allows us cultivate our souls, on a day where we expand our minds, nurture our hearts and develop self-care,” she adds, loosely quoting Zimbabwe-born philosopher Matshona Dhliwaqyo to best describe LATINAFest 2019.
“LA Plaza is pleased to serve as host venue again for the second edition of LATINFest,” said John Echeveste, CEO, LA Plaza. “This event is both a celebration and a confirmation of the many strides and accomplishments of Latinas in Los Angeles.”
According to the Nielsen’s “Latinas 2.0” insight report, published in 2017, Latinas are more likely to own smartphones, engage with brands more on social media and broadcast their purchases to friends. They are more likely than the average non-Latina, Anglo woman, to purchase athletic clothing and sporting equipment, skincare and fragrances, and groceries, rather than going out. However, they don’t always feel that brands are speaking to them.
“We are a thriving community and our earning power is growing,” says Reynoso, “Latina-owned small businesses are the fastest growing business segment in the United States. Since 2007 the number of Latina-owned small businesses has grown almost 87%, LATINAFest is an opportunity for some of those businesses to shine. We are all about speaking to directly to Latinas.”
The 2nd Annual LATINAFest 2019 looks to tap into everything that helps Latinas improve and advance the quality of their lives and place in our American society.
LATINAFest 2019 HIGHLIGHTS
• More than100 Latina entrepreneurial vendors will offer everything under the sun, including jewelry, clothing, massages, CBD wellness products, handbags, financial advice, shoes, food, balloons, cotton candy and an empowering feeling!
• LATINATalk sessions, including presentations by inspirational Latina leaders and spoken word poets will be presented onstage
• LATINAFest Paint and Sip session – A noted artist leads the session where fest-goers will create their own creative expressions while sipping on wine.
• A live taping of TheTRENDTalk show with celebrity guests, currently airing on the METV Network and reaching 4 million households in L.A. County. The TRENDTalk show is hosted and executive produced by Bel Hernandez, and Naibe Reynoso, who will be on hand throughout LATINAFest 2019.
• Goya Club Pop-up Workshop – Pull up a chair and watch the cooking demo by a celebrity chef of one of Goya’s delicious recipes right before your very eyes.
• LATINAFest Cocktail Garden overlooking LA Plaza de Cultura y Artes Garden with a birds-eye view of the entire festival.
ACTIVITIES: Zen Zone, Wellness Demos, Hypnotherapy, MarketPlace, Make-up demos, Kid’s Corner, Dancing, Cooking demos, Food tasting, Voter registration, 2020 Census polling, and so much more.
The 2019 LATINAFest is an all-inclusive outdoor event that welcomes Millennials, GenX, Gen Z, Baby Boomers and beyond. LATINAFest is a bilingual/bicultural event with attendees from all socio-economic groups. “From professionals to blue-collar workers—from students to retirees, we all have one thing in common, our Latinidad,” declare both Hernandez and Reynoso.
Check out the 2018 LATINAFest Recap: CLICK HERE
What: 2019 LATINAFest: Mind, Body & Soul
When: Sunday, August 25, 2019
Where: LA Plaza de Cultura y Artes
501 North Main Street, Los Angeles, CA 90012
Adjacent to Plaza Olvera (a.k.a. Olvera Street)
For Tickets CLICK HERE
Kids under 12 are free
$10.00 General Admission
For Sponsorship opportunities, please inquire at sponsor@latinheat.com or 626-806-7399
For more information or volunteer opportunities, please e-mail: ttrendtalk@gmail.com
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