By Bel Hernandez Castillo
Avenida Entertainment Group is taking center stage in the streaming landscape with its latest move: a strategic partnership between its newly launched streaming platform A+ and Nuestra.TV, the bilingual, ad-supported platform from Adsmovil. The collaboration will bring a curated selection of A+’s original English-language programming to Nuestra.TV, extending the reach of both platforms and reinforcing a shared mission—to authentically represent bicultural U.S. Latino audiences through compelling storytelling.
A+ (Avenida Plus), the brainchild of Avenida Entertainment Group, is carving out space in a media environment where Latino voices are often underrepresented or misrepresented. The platform delivers a carefully crafted slate of original series, docuseries, talk shows, and films that speak directly to the U.S. Latino experience—particularly bicultural and multigenerational viewers who toggle seamlessly between English and Spanish in their daily lives.
Among the standout A+ titles now featured on Nuestra.TV are Illegally Brown, Immigrant Voices of America, Baldo, Pinkafé Unfiltered, Barrio Chino, and Rated V. These stories span genres and formats, but all center Latino perspectives with authenticity, humor, and heart.
“This partnership between Avenida Entertainment Group and Nuestra.TV signifies a powerful alignment of innovation, cultural authenticity, and audience engagement,” said Fanny Grande, CEO of Avenida Entertainment Group. “By joining forces with Nuestra.TV and our streaming platform A+, we’re creating an unparalleled streaming experience that truly represents multicultural audiences. We’re also empowering a new generation of diverse creatives to share narratives that resonate deeply with viewers.”
The collaboration also amplifies the reach of A+, giving it access to Nuestra.TV’s expansive distribution across Roku, Fire TV, Apple TV, Android and iOS devices. Nuestra.TV has grown significantly since its 2020 launch, now offering over 10,000 hours of on-demand content and more than 20 FAST channels from the U.S., Latin America, and Spain.
Alberto Pardo, Co-founder and CEO of Nuestra.TV, echoed Grande’s enthusiasm. “Collaborating with A+ allows us to expand the bilingual experience we offer—while also creating new value for advertisers and content owners interested in reaching this high-growth audience,” he said.
With A+ programming now integrated into the Nuestra.TV ecosystem, the partnership stands as a major step forward in the evolution of Hispanic-targeted streaming. It also sets the stage for new co-marketing initiatives across AVOD (ad-supported video on demand) and FAST (free ad-supported streaming TV) environments.
By putting Avenida Entertainment Group and its A+ platform in the spotlight, this collaboration reaffirms the demand for Latino-driven content that doesn’t compromise on quality, language, or cultural nuance.
To explore A+ programming on Nuestra.TV, visit www.nuestra.tv, and learn more about A+ at www.aplusstreaming.com. Follow @watchaplustv on Instagram for updates and behind-the-scenes content.