According to Nielsen, well over 6,000 talent accounts published over 164,000 pieces of social content for the 2018 television season, which drove 170 million engagements for television programs. Celebrities now drive close to 60% of all social engagement for television programs which is essential to the insights for networks, marketers, and talent seeking to capitalize on the social impact of talent.

As talent like Jennifer Lopez and Kim Kardashian change how they engage with fans, Nielsen will continue to invest in improvements to its Social Content Ratings solution to help marketers keep pace with the shift to engage with changing consumers.

“As the producer of two of the world’s largest reality competition formats, America’s Got Talent and American Idol, we work with our talent to create extremely high levels of social engagement that keep our fans connected to these brands,” said JR Griffin, Vice President of Digital Marketing and Business Development, Fremantle, U.S. “By leveraging Nielsen’s Social Content Ratings, we are able to accurately measure our talent’s social influence and refine our strategies in real-time in order to create the most impactful campaigns.” 

About Nielsen

Nielsen is a global measurement and data analytics company that provides the most complete and trusted view available to consumers and markets worldwide. For more than 90 years Nielsen has provided data and analytics based on scientific rigor and innovation, continually developing new ways to answer the most important questions facing the media, advertising, retail, and fast-moving consumer goods industries.

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After its fourth position rating among broadcast network telecasts with its premiere episode on June 17th, ABC’s Grand Hotel is rising to the occasion. It is part of the winning duo (with The Bachelorette) winning this week for a 3rd consecutive week beating runner-up NBC with American Ninja Warrior and Dateline by 9% in Total Viewers (4.8 million vs. 4.4 million) and by 50% in Adults 18-49 (1.2/6 vs. 0.8/4). In fact, ABC ranked No. 1 in all three hours of prime time with Adults 18-49.

• From 8:00-10:00 p.m., ABC’s The Bachelorette finished as Monday’s top TV program for the 3rd week in a row in Total Viewers (5.7 million) and Adults 18-49 (1.5/8), marking its 7th consecutive telecast as the night’s No. 1 TV series in young adults. Head-to-head in the 2-hour time period, The Bachelorette towered over NBC’s American Ninja Warrior (4.7 million and 0.8/4) by 1.0 million viewers and by 88% Adults 18-49. In Total Viewers and Adults 18-49, The Bachelorette held even at its season highs.

• At 10:00 p.m., ABC’s Grand Hotel held exactly even week to week and ranked No. 1 in the hour among Adults 18-49 (0.6/3-tie). In addition, the new ABC drama won its hour by 100% over its nearest competition in Women 18-34 (0.6/4 vs. 0.3/2 for NBC’s Dateline) and grew 20% week to week.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings, 7/1/19. 

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