LATINAFest Celebrates National Women’s Business Week by highlighting Latina Entrepreneurs
Kim Guerra, a queer woman of color, a butterfly woman, writer, advocate, and entrepreneur will lead the Goddess Procession at the opening of the 4th Annual LATINAFest: Mind, Body & Soul on October 22, 2022 at 11 AM as National Women’s Business Week kicks off.
LATINAFest was founded by two Latina entrepreneurs, Bel Hernandez, CEO of Latin Heat Media, and Naibe Reynoso, Founder of Con Todo Press, whose vision for this outdoor event was to celebrate all things Latina and their entrepreneurial spirit, by promoting diversity, community and economic inclusion while amplifying the Latina voice.
“Latina entrepreneurs are at the heart of LATINAFest because we are the future. We represent ‘18% of all women-owned businesses in the country,’ according to The State of Women Owned Business report.” said Bel Hernandez, co-founder LATINAFest.
This year LATINAFest and Chase for Business will once again partner to give the 2nd annual LATINAFest HERO WOMAN RISING ENTREPRENEUR GRANT to a Latina business owner who has shown growth, leadership, and a strong mission to grow their business. The $5K grant will be awarded at LATINAFest. Applications are currently open at: https://tinyurl.com/2s43ekhc
“This year’s LATINAFest theme is, Somos Magia, We Are Magic, and what that means to us is that we can do anything we set our minds to. We are powerful, resourceful, and creative,” said Naibe Reynoso, LATINAFest co-founder. “In fact Latinas are almost 2 times more likely to own or plan to open their own business according to a survey done in partnership with Hispanics Organized for Political Equality (HOPE) and the Latino Victory Foundation.”
The 4th Annual LATINAFest all-day celebration will feature Latina entrepreneurs, over 100 vendors activists and artists including writer/advocate/entrepreneur, Kim Guerra; KDAY Morning Show on-air personality, Cece Valencia; Radio Calli’s A live taping of TheTRENDTalk Show with Fanny Grande, Co-Founder/CEO Avenida Productions and McDonald’s franchisee, Lori de Bono.
LATINAFest will also feature a line-up of amazing entertainment and activities including:
- Goddess Procession and Spoken Word Opening with Influencer Kim Guerra
- “We Belong To Something Beautiful” Activation presented by Sephora
- Kids Yoga is provided by the Latina and Black-owned Tree Yoga Cooperative
- Morning Slow Flow Yoga for adults with actress Julie Carmen
- The Goddess Fashion Show Curated by Diana Diaz of the Goddess Mercado
- Women Empowerment Panel: Mujeres, Magicas Y Jefas, a panel of entrepreneurs and leaders which will be taped before a live audience
- Book Readings from Latina/o authors who are writing our stories featuring: #1 best-selling author, Annette Chavez Mejia reading from Big Chicas Don’t Cry; Producer Dan Guerrero reads from his legendary father, Lalo Guerrro’s book, My Life & Music; and Actor Enrique Castillo reading his In the Dead of Summer novel.
- Over 100 small businesses vending in our Beauty, Kids, Wellness, Food, Financial, and Mindfulness Zones
LATINAFest is partnered with presenting sponsor Chase for Business, which is committed to supporting Latina entrepreneurs and the Latina community as a whole. This year Sephora joins the LATINAFest mission as well as, L.A. County Supervisor Hilda Solis, Molina HealthCare, McDonald’s of Southern California, Verizon Wireless, Mujeres Brew House, Red Skirt Wines, and Golden Road Brewery. And we welcome LATINAFest Kid Zone partners, Tree Yoga Cooperative, the first Latino & Black owned yoga studio in So. Los Angeles and Headstart.
Tickets: $10 Adults (12+); Children under 12 yrs are free
To purchase tickets: https://www.eventbrite.com/e/313798278097
To view 2021 Video Recap: https://youtu.be/quupmcY1csE
To learn more about LATINAFest:www.latinafest.net