Latino Media Network, a media company serving the Latino community, recently announced that Rose-Anne Tifre has been named Chief Revenue Officer for the rapidly growing multiplatform audio and digital media network. She joins founders Stephanie Valencia and Jessica Morales Rocketto and CEO Sylvia Banderas Coffinet, creating one of the largest Latina-owned and operated audio & media companies in the US Hispanic market today.
Tifre will oversee the commercial strategy for Latino Media Network and be responsible for positioning it as a leading multi-channel platform. She will focus on growing its revenue both locally and nationally and building and leading a high-performing sales team.
“We welcome Rosie to the LMN familia. As an esteemed and accomplished sales leader with audio and digital platforms, Rosie will be able to position Latino Media Network with advertisers who want to reach the fastest growing part of the US population,” said Valencia and Rocketto.
Tifre’s career in advertising sales and marketing management experience spans more than 25 years. Over the course of her career, she has overseen over $350 million in ad revenue and grown incremental revenue as a leader in both total market and multicultural sales in audio and digital channels such as streaming, podcasts, and satellite. Additionally, her vertical sales experience spans several categories including auto (luxury and domestic), CPG, beauty, retail, healthcare, telecom, home, and entertainment.
Tifre is a proud Hondureña, Afro-Latina of Garifuna heritage. The Garifuna people are descendants of indigenous tribes mixed with Africans that can trace their roots back to West Africa.
Tifre was the recipient of the “Distinguished Publisher Award” by the NYC Hispanic Chamber of Commerce. She was also part of the leadership team recognized on Adweek/Brandweek’s Hot List for 2 consecutive years during her tenure at Selecciones. Tifre is a graduate of New York University and lived in Madrid, Spain to complete a B.A. degree in Journalism, Spanish, and History.