On Thursday, June 9th 2022, an impressive roster of Latinx media talent will participate in the inaugural OTT.X Diversity Summit including Mireya Dongo (Televisa), Victor Elizalde (Viva Pictures), Cris Franco (actor/writer/comedian), Matt Montemayor (Canela Media), Carlos Sanchez (A&E), Yolanda Macias & Tony Huidor (Cinedigm). Its mission: is to join industry leaders and innovators in bolstering diversity among OTT (Over the Top) streaming organizations via access to information, connections, and opportunities.
This all-day event to be held at the world-famous Skirball Cultural Center in Los Angeles. It will feature presentations, panels and breakout sessions to support increased distribution, awareness and viewership for OTT businesses that are owned and operated by minorities and underrepresented groups.
This unique conference will focus on the ever-growing production of streaming content. Formerly EMA, OTT.X was established in April 2006 through the merger of the Video Software Dealers Association (VSDA) and the Interactive Entertainment Merchants Association (IEMA). Its far-reaching discussion topics will include: AVOD (Advertising-Based Video on Demand), FAST (Free Ad-Supported TV) and Subscription Matching the Right Model With the Right Content and Audiences; Gaining Meaningful Distribution for Indie Content Creators; Making Money with ad Supported Video; Producing Content for Underrepresented Groups and Reaching a Diverse Audience.
The confab will create a dynamic forum where like-minded members of the various streaming content industries can network and grow their businesses. When asked why he thinks a summit focused on diversity is important, OTT.X EVP, Eric Hanson replied, “While OTT streaming holds the promise of leveling the playing field for all people to create, produce and distribute content, the industry continues to be dominated by businesses that are owned and run by a strikingly homogenous demographic. The OTT.X Diversity Summit brings together content creators, distributors, platforms and services across the breadth of human experience to share, learn and connect; advancing their businesses and amplifying their voices.”
Because the event is more focused on distribution rather than creative production, it would most benefit filmmakers seeking distribution and emerging channels looking to grow viewership. The panel of industry experts will discuss: how small independent creators and distributors can thrive amongst media megaliths; the challenges and strategies for succeeding in financing, licensing, and staffing; the risks of over-focusing on a target audience and how to reach a wider demographic; business models that develop and retain viewers and monetize content; and how to create an ad-supported business model. If it sounds like a hefty curriculum chock-full o’ vital info — it is.
For anyone dreaming of streaming, this is where you can find all the answers to your question. Make reservations for the OTT.X Diversity Summit. For all info: https://www.ottx.org/events-and-programs/diversitysummit/
Your career and creative soul will thank you.