Toonstar, a Web3 animation studio, will premiere the second season of their breakout hit The Gimmicks, one of the first community-driven animated NFT series, and have announced that Mark Consuelos (Riverdale, All My Children) has signed on as Executive Producer and voice talent. The new season will premiere on Thursday, October 27th at Avalanche Creates, a Bay Area event hosted by Ava Labs.
The adult animated workplace comedy is about three washed-up wrestlers from the regional Wrestling Wrestling Wrestling League who bring in a controversial rookie in a desperate attempt to regain relevance and make it back to the main event.
This season’s House of Chico follows breakout star, Rocky Romero (aka Chico el Luchador), back to his Lucha origins in Mexico. This will be the first Latino adult-animated series and will feature a host of diverse writing, producing and voice talent including: Michael Tenango (writing) and Alberto Portillo (producing) and top Latino influencers and talent throughout the season including Jairo Orozco (Mexican Gueys), Eric Ochoa (Supereeego), Jesus Sepulveda (Mr. Tough Life), Laura DiLorenzo (Selena: The Series) and Fabian Alomar (Mayans MC).
This is the first Latino adult animated series ever in the Web3 Latino-Adult Animated Series category.
“There’s a well documented lack of diverse voices, especially Latino, in Hollywood,” said Rocky Romero. “I’m thrilled to be part of this team, showcasing emerging Latino talent and embracing new technology that will enable even more voices to be heard.”
Toonstar, a Web3 animation studio will launch the new season on Thursday, October 27th at Avalanche Creates, a Bay Area event hosted by Ava Labs, a software company supporting the Avalanche ecosystem. Hollywood veteran writers Dave Ihlenfeld (The Daves) and David Wright (Family Guy, Star Trek: Lower Decks), will continue on as executive producers of the season.
The Gimmicks embraced Web3 early on, giving NFT holders the ability to impact storylines and character arcs. The model proved to be incredibly successful with audience engagement and retention levels remaining high throughout the season, bucking the industry trend.