Nielsen recently announced that it’s Social Content Ratings solution now measures celebrity promotion of television programs across Twitter, Facebook, and Instagram. This improvement makes Nielsen’s Social Content Ratings the only solution in the market that measures talent’s social television promotion, helping media owners and marketers make informed decisions for their social strategies across social media platforms.
According to Nielsen, well over 6,000 talent accounts published over 164,000 pieces of social content for the 2018 television season, which drove 170 million engagements for television programs. Celebrities now drive close to 60% of all social engagement for television programs which is essential to the insights for networks, marketers, and talent seeking to capitalize on the social impact of talent.
As talent like Jennifer Lopez and Kim Kardashian change how they engage with fans, Nielsen will continue to invest in improvements to its Social Content Ratings solution to help marketers keep pace with the shift to engage with changing consumers.
“As the producer of two of the world’s largest reality competition formats, America’s Got Talent and American Idol, we work with our talent to create extremely high levels of social engagement that keep our fans connected to these brands,” said JR Griffin, Vice President of Digital Marketing and Business Development, Fremantle, U.S. “By leveraging Nielsen’s Social Content Ratings, we are able to accurately measure our talent’s social influence and refine our strategies in real-time in order to create the most impactful campaigns.”
About Nielsen
Nielsen is a global measurement and data analytics company that provides the most complete and trusted view available to consumers and markets worldwide. For more than 90 years Nielsen has provided data and analytics based on scientific rigor and innovation, continually developing new ways to answer the most important questions facing the media, advertising, retail, and fast-moving consumer goods industries.