Nuestro Stories, the innovative, content, adtech, and production platform devoted to celebrating U.S. Latino heritage, recently announced the launch of Nuestro Studios.
Nuestro Stories co-Founder Manny Ruiz, who will oversee the Nuestro Studios productions team, is the innovator who put the spotlight on the Latino social media and influencer marketing industries when he founded Hispanicize in 2010. “We innovated the Latino social media and influencer marketing industries with Hispanicize. Today we will apply that same tenacity and entrepreneurship to crack the code for Latinos in Hollywood,” Ruiz said. “In collaboration with like-minded filmmakers, actors, producers, and media companies, Nuestro Studios will help unleash the bottled-up dreams and great stories of countless Latino storytellers.”
Nuestro Studios marks a bold evolution from the Nuestro Stories platform with storytelling capabilities that now span premium branded content, original films, series, documentaries, and podcasts.
First Productions Slated
Nuestro Studios’ first slate of productions launches with three original films, Bistec: A Dissident’s Tale’ written by Ruiz tells a quirky cat-and-mouse story of Cuba’s most prominent dissident, and the Communist neighborhood snitch who’s sworn to stop him. The feature film, which includes an original audio series, will be scored by six-time Emmy-winning conductor Alberto Bade. Cuban filmmaker, writer, and documentarian Ernesto Fundora of Cuba Suena is on board as associate producer, and head of photography.
Also in production is the short film El Clavito which tells the dark tale of a young couple who make a strange compromise to buy their dream home for $1. El Clavito was co-written by the late Mel Santiesteban and Ruiz.
Ther podcast Fantastic Fails is on queue for production. The insightful and entertaining podcast will be devoted to showcasing entrepreneurs’ biggest business ideas that failed, and the lessons learned, is being hosted and co-executive produced by Jesse Martinez, founder of the Latinx Startup Alliance.
Nuestro Studios will produce both the five-part audio series for Bistec and the original serial podcast Fantastic Fails with the award-winning team of Studio Ochenta led by Lory Martinez.
The company’s expansion, Nuestro Studio has promoted the multi-hyphenated producer, and senior editor at Nuestro Stories, Efrain Gonzalez to partner and vice president of Nuestro Studios productions. Gonzalez’ signature talent is seen on many of Nuestro Stories’ current premium snackable documentaries online.
Nuestro Studios’ approach will initially lean on commercial-friendly content that can be packaged for the branding partnerships Nuestro Stories has cultivated. Nuestro Stories’ powerful capability in social media, adtech, influencers, and press release wire through Noticias Newswire, already affords the company substantial leverage to solve many of WOM and marketing-related hurdles Latino content platforms and producers typically face.
“We’re already on phase two, which is to ensure maximum amplification and views for the productions we’re creating or collaborating on,” said Gonzalez. “Aggressively solving for the distribution of content on streamers, online, and elsewhere is what we’re addressing for the marketplace and what excites us most.”
Despite Latinos representing 19% of the total U.S. population and being enthusiastic moviegoers, their presence on the big screen remains disproportionately low (Hollywood Diversity Report 2023) with leads predominantly White in 66.7% of films on streaming platforms. Latinos were represented in only 6.1% of these roles. Nuestro Studios was created with these stats in mind, and hope to positively help raise the percentages with their content dedicated to the U.S. Latino audience.
Nuestro Stories is the flagship brand of the diverse-owned Brilla Media Ventures. Nuestro Stories produces snackable videos, stories, and social media content daily focused on Latino origins and histories, and through its Nuestro Studios will also now create branded and original films, documentaries, series, and podcasts. Nuestro Stories is led by Angela Sustaita-Ruiz and Manny Ruiz, creators of Hispanicize.