Los Angeles, – In celebration of Hispanic Heritage, acclaimed content producer INGEÑUITY announces OndaLive! Chicano Music + Culture Fest, a celebration of Chicano music and pop culture. The three day virtual fan gathering is scheduled for October 27th to October 29th, from 7:30 PM-10:00 PM CST. To watch, register at LaOndaLive.com.
Co-hosted by the iconic Cheech Marin and Marisol “La Marisoul” Hernandez of La Santa Cecilia, OndaLive! will feature over seven hours of free exclusive programming including primetime musical tributes to renowned Chicano artists and groups including Tierra (48 years); Los Lobos (47 years); Ozomatli (25 years) and Little Joe with his 80th birthday celebration hosted by comedy pioneer Paul Rodriguez.
The event will also feature uniquely produced themed segments of Chicano lifestyle and cultural time capsules, musical mash-ups, TV/movie cast reunions and screenings, fan sessions, community advocacy panels and live concerts with artist revealing vignettes, all amplifying the Hispanic narrative.
“Sharing ‘La Onda’ or the ‘Chicano vibe’ with nearly 37 million Mexican-Americans in the U.S. is at the heart of our programming,” said David Chavez, INGENUITY CEO and OndaLive! Creator. “We are going to celebrate and spotlight trailblazing Chicano talent with inspiring content and showcasing their historic contributions and milestones for audiences of all ages.”
Music, Culture and Festival Highlights Include:
Loud Mouth Comedy Roadshow – a mix of comedy performances with lowrider car stories and hip taco & fajita joints.
Dia De Los Muertos Night Parade – the Mexican holiday comes alive with a procession of papier-mâché Catrinas (elegantly dressed skeletons), by Artist Ricardo Soltero, fused with the ultimate rock mariachi experience of Charros de Rock.
Song for Cesar, the Movement and the Music Fan Session – Session and screening of the 2021 documentary that chronicles the great historical movement initiated and led by Mexican-American Cesar Chavez, humanitarian, civil rights activist, and labor leader.
50thAnniversary of Chicano Park – video tribute to San Diego, California’s Chicano Park, designated in 2017 as a National Historic Landmark, and home to the largest concentration of Chicano murals in the world.
“OndaLive! was born in the spirit of uplifting our Latino community nationwide during these unprecedented times,” said Yvette Peña, AARP Vice President, Multicultural Leadership. “AARP is committed to continuing to be a source of support and empowerment for Latinos 50+ and their loved ones. We are excited to see this virtual music and culture fest come to life and bring some levity and enjoyment to people’s lives.”
OndaLive! Chicano Music + Culture Festis sponsored by AARP, the nation’s largest nonprofit, nonpartisan organization dedicated to empowering people 50 and older.
For Fest updates stay connected by following official OndaLive! social media channels (@laOndaLive on twitter and Instagram, LaOnda Live on Facebook and YouTube).