The Hispanic Public Relations Association (HPRA) recently announced that film director and producer Jessy Terrero will be the recipient of the 2023 ¡BRAVO! Awards President’s Award. Considered one of the most influential music video directors in urban culture, Terrero has created iconic videos for artists such as Jennifer Lopez, Nicky Jam, Enrique Iglesias, Daddy Yankee, Maluma, and Bad Bunny, amassing over 21 billion views collectively and putting Latino artists at the forefront of a global cultural movement. Terrero will be honored during the HPRA ¡BRAVO! Awards, which are set to take place at The Drake Hotel in Chicago, Illinois on October 12, 2023.
The President’s Award is hand-selected by HPRA’s President to recognize an individual whose contributions to Hispanic culture and representation, whether it be through industry leadership, civic service, or the arts, has left an indelible mark on the community. Terrero’s ability to bring to life Latino stories through music, film, and TV, and give them representation in the industry, has created a unique visual and narrative language that speaks to a wide audience, breaking down cultural barriers and promoting cross-cultural understanding.
“For the past 20 years, Jessy’s career and powerful storytelling have been emblematic of the resilience, grit, and determination that defines Latinos in this country, while also contributing to a positive sense of identity and pride for the community,” said HPRA President Sonia V. Diaz. “His commitment to shining a light on our culture and to giving opportunities to young talent in the arts is at the heart of what HPRA strives to achieve and we are proud to honor him with this recognition.”
Terrero made his debut as a film and TV director with Soul Plane, a film featuring Kevin Hart and Sofia Vergara, and later directed a series of features including Freelancers with Robert De Niro and Forest Whitaker, and Gun with Val Kilmer. In 2018, he created and directed the Netflix Original Nicky Jam: El Ganador, a biopic that focuses on the artist’s success and fame as well as his struggles with addiction. Most recently, Terrero was the executive producer on several documentaries in partnership with Amazon Music, such as Hip-Hop Por Siempre and La Cuna Del Dembow.
The 2023 HPRA National ¡BRAVO! Awards celebrate excellence in multicultural storytelling in public relations and marketing while advancing positive narratives about Latinos in the United States. This year’s ¡BRAVO! Awards theme, “The Future es Nuestro,” focuses on the country’s ongoing cultural shift and contributions of the Hispanic/Latino community. Each year, the 2023 National ¡BRAVO! Awards also recognize communications leaders who are selected for their pivotal work in shaping the industry and establishing progress for Hispanic and multicultural consumer segments in public relations, media, and communications.
The Honorees are nominated and chosen collectively by HPRA executive leadership and its board of directors. This year’s honorees include Hispanic Heritage Foundation President and CEO Jose Antonio Tijerino, as Pioneer of the Year Award; host of MSNBC’s American Voices and Latina to Latina podcast, and author Alicia Menendez, as Journalist of the Year; and Omnicom Communications Consultancy Network Chief Diversity, Equity & Inclusion Officer Soon Mee Kim, as DEI Person of the Year.
Finalists for this year’s ¡BRAVO! Awards will be announced on August 15. Tickets to attend the event are available now.
For more information, visit: https://hprausa.org/bravo/.