“If we don’t put the pedal to the metal in diversity and inclusivity, we will not have continued success”
By Elia Esparza
Spider-Man: Far From Home cashed in its second-best day– Friday, July 5th, with $32.7M, way up from $26.5M. Friday it jumped 30% over July 4th with a four-day running total now at $124.M for the Sony release.
Projected 3-day was projected between $87M to $93M, and it came in almost right on the money with $92,579,212
We can talk numbers up and down, about the stars and while we continue to push for more diversity in principal casting, we want to focus on the importance of one of the producers who makes magic happen.
Marvel Studios Executive Producer Victoria Alonso began working at Marvel in the late 2005. She began as a co-producer on Iron Man and visual effects producer and now she is the highestranking Latinx at the blockbuster Marvel team.
Once again she has worked her magic and Spider-Man is in the headlines for exceptional box-office revenue generated this past weekend.
Alonso impressive blockbuster credits include a string of Marvel hits– Captain America: Civil War, Doctor Strange, Guardians of the Galaxy Vol. 2, Thor: Ragnarok, Black Panther, Avengers: Infinity War, Ant-Man and the Wasp.
As an Executive VP of Production at Marvel Studios, Alonso has garnered many awards including HPA’s Charles S. Swartz Award at the 2018 HPA Awards.
In 2017, she was the first woman to be honored with the Visual Effects Society’s Visionary Award, and the first woman to be honored with the Visual Effects Society’s Visionary Award.
Alonso is an important voice in Hollywood as a producer, as a Latina, and as a female senior executive. She was named to The Hollywood Reporter’s 2017 Women in Entertainment Power 100.
A native of Buenos Aires, Alonso moved to the U.S. on her own at the age of 19, beginning her career as a PA at Digital Domain.
Victoria Alonso may wear many hats as a producer, but at the heart of her talent, she’s a natural born storyteller displayed via her exceptional producer and visual effects visions.
She is an advocate for diversity, noting that inclusivity is good for business in a recent Reddit interview:
“Why wouldn’t we be? “Why wouldn’t we be? I’m so passionate about this. Our entire success is based on people that are incredibly different. Why wouldn’t we? Why wouldn’t we only want to be recognized by one type of person? Our audience is global, is diverse, it’s inclusive. If we don’t do it that way for them, we will fail. If we don’t put [the] pedal to the metal [in] diversity and inclusivity, we will not have continued success. Our determination is to have that for all of the people out there watching our movies.”
Reddit Interview, June 5, 2019
With super A-list star power like Tom Holland, who plays Spiderman, Jake Gyllenhall, Samuel L. Jackson, Zendaya and many others, we also want to recognize the Latinos who make up this stellar cast: — the actors in minor roles — Hemky Madera (Queen of the South) who plays Mr. Delmar, Tony Revolori (The Grand Budapest Hotel) who plays Flash Thompson and Jorge Lendeborg Jr. who reprises his role of Jason from Spiderman: Homecoming. And, to the dozens of behind-the-scenes professionals, technicians, engineers, and music/audio experts– Latinos from the U.S.A. and on location in Spain, Italy, Prague and where ever else Spider-Man was filmed! Latinos are there rocking it with their skills and experience.