PART 2: More Is More. 8000+ Attendees, Make New Friends & Learn

The New Global Screen Economy Summit — Opening day, Nov 10

Whether you are seeking financing, representation, creative or business partners, production locations and incentives, AI and technology partners, or are ready to pitch your next film, the in-person meetings and connections that happen organically each year at AFM have been career-changing.

Remember those previous AFM Finance Seminars? This is the 6.0 version. There is MORE. 

The expanded AFM Innovation Hub, in partnership with Marché du Film’s Cannes Next, and the North American debut of The Cinemas Club, will explore the future of theatrical exhibition and moviegoing. Over four days, Wednesday, November 11 through Saturday, November 14, 2026, AFM House.  All of this added newness demands a smart schedule. Download the AFM26 app on your iOS or Android device.

The Summit will explore-and aim to decode the proposed Federal Production Incentive. It will unpack layers of jargony stuff: Creator and Audience-driven studios, emerging IP, fresh ways to find your audience and how to monetize what you’re developing and protect what you already have. It will assess current scenarios transforming our industry. 

Separately ticketed. Standalone Attendee Price or AFM Attendee Rate.  

Presenters include; Jackie Brenneman President & CEO, Independent Film & Television Alliance, Josh Rogin, SVP, Federal Government Affairs, Motion Picture Association (MPA) Tyler Chou, Founder & CEO, Tyler Chou Law for Creators, CreatorArq M&A Advisory, Jordan Lonner, Agent & Co-Head, Motion Picture Literary Department, UTA, Jon Leland Co-Founder and CEO, Popular Demand, Steven Paul, Chairman & CEO, SP Media Group SP Media Group,  Jared Geesey, EVP of International, Angel Studios, Katie Pryor Co-Founder, Film USA & Executive Director, Baton Rouge Film Commission, Samantha Masunaga, Staff Writer, Los Angeles Times, Josh Rogin.  Brett Rosen, Manager, TFC Management & Productions, Joel Savitt, Founder & CEO, Bamboo Bridge, Wesley Wang, Director/Founder, Wesley Wang Media.

Building on the triumphant 2025 return to Los Angeles a responsive AFM offers attendees much more. The upgrades include additional space to network; the crowded bar and expanded new indoor areas to wheel and deal. 

At the Innovation Hub there will be expanded: demos, ‘fireside chats’ and newly designated arena for AFM attendees to delve into new technologies, live demos, and meet tech innovators developing screen entertainment. 

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 LATIN HEAT AT AFM 2026: November 11 – November 14, 2026

By Judi Jordan | LATIN HEAT

This year Latin Heat welcomes back AFM 2026 with a focus on What’s New. What’s Improved. What is More. What To See. And With More To Learn. So Plan Your Best AFM Ever. Building on the triumphant 2025 return to Los Angeles a responsive AFM offers attendees much more.

PART 1: AFM House

As a challenging year in local production winds down, a reboot at AFM 2026 offers an adrenaline shot. From November 10^th to November 14^th the 47^th year of the film market, and the 2^nd year at the location, the Fairmont Century Plaza Hotel on the Avenue of the Stars.

Independent and creator filmmakers will meet buyers and encounter partners building slates across the new global screen economy: theatrical, television, streaming, mobile-first, and vertical platforms.

Building on the triumphant 2025 return to Los Angeles a responsive AFM offers attendees much more. The upgrades include additional space to network; the crowded bar and expanded new indoor areas to wheel and deal. 

Across the street CAA’s campus the new AFM House is home to the Innovation Hub expanded with more: demos, ‘fireside chats’ and newly designated arena for AFM attendees to delve into new technologies, live demos, and meet tech innovators developing screen entertainment. 

The expanded AFM Innovation Hub, in partnership with Marché du Film’s Cannes Next, and the North American debut of The Cinemas Club, will explore the future of theatrical exhibition and moviegoing. Over four days, Wednesday, November 11 through Saturday, November 14, 2026, AFM House. 

All of this added newness demands a smart schedule. Download the AFM26 app on your iOS or Android device. https://3301.applinks.guidebook.com/g/#/guides/afm26/?mobile_redirect=1

Pack an umbrella. Practice your pitch. Plan your most amazing AFM — And stay tuned for more coverage of one of the most important film market in the world, brought to you by Judi Jordan and our videographer Christian Rodrigo.

The post American Film Market Offers More In 2026 first appeared on .

Covid, diversity and the post-pandemic future are among panel and conference topics of this year’s American Film Market, which was moved online because of the corona virus and runs Nov. 9 through 13. A few Latinas stand out in panels discussing diversity, new voices and other subjects.

Usually held in the California coastal city of Santa Monica, the organizers decided earlier in the summer to take AMF to the virtual universe as the Covid crisis had not eased up in the Golden State.

AFM will feature 200 speakers in two “stages” spread among more than 70 conferences, panels, conversations, workshops, podcasts and presentations “covering timely topics and issues most relevant to global filmmakers and the independent industry at large, several sessions will center on how to move production and the business forward in the wake of the pandemic,” organizers say.

The virtual program also features three “buildings,” the Industry Offices, Location Expo and the On-Demand Theatre, which have been live since Nov. 4 for pre-market screenings and project previews.

Program highlights include panels with titles like “Pandemic Production Challenges & Solutions,” “Keep Calm and Carry On Filming,” “Navigating Hollywood During COVID-19: How To Find Success For Your Project During A Global Pandemic,” “What’s Working in the Pre-Sales Marketplace,” “Low Budget Films with Huge Profit Potential,” and “Working with Sales Agents.”

Four Latinas stand out in some panels.

Liliana Espinoza, projects director for the National Association of Independent Producers, will be part of “Casting Global Talent: Who do Latinx Audiences Want to See?” a panel presented in partnership with NALIP. Also participating are Aaron Ashford, director of development and production for Pantelion Films, and Carla Hool, casting director.

Gina Reyes, a TV lit agent with Verve Talent & Literary Agency, and Viviana Zarragoitia, vice president of Three Point Capital, will speak at “Discover New Voices,” along with Adhrucia Apana, founder and producer of Curiosity Entertainment, Janaé Désiré, a media finance executive with Creative Artists Agency, and Sophia Yen, a partner at Manatt, Phelps & Phillips, LLP.

Also, Mexican-Canadian actress and director Gigi Saul Guerrero (Culture Shock, The Purge TV series) will be featured in “The Director / Producer Relationship,” a panel that also includes Shaked Berenson, CEO of Entertainment Squad, Travis Stevens, founder and CEO of  Snowfort Pictures, and Lisa Whalen, producer of Mandy and Color Out of Space.

Other topics tackled at AFM are global sales, streaming models, video on demand, filming intimacy on the set, successful crowdfunding, and effective casting. There will also be workshops and classes on writing compelling characters, script supervision, and how to budget films.

This year’s AFM is expected to attract more than 300 exhibitors looking for distribution deals and other opportunities, A few are from from Latin America, like Brazil’s O2 Play, Mexico’s Riviera Nayarit Film Commission, Colombia’s Caracol Television, Argentina’s Del Toro Films, and the Dominican Republic Film Commission.

Among those exhibitors will also be Aot Rivera, the director of the feature documentary L.A. Canvas. “The film tells the history of Los Angeles as told through its murals and the people who painted them, most of whom are people of color and from minorities,” says the L.A-based Mexican filmmaker. While the film has not yet wrapped up, Rivera is attending AFM to search for a distributor in advance. “I want to make sure my documentary is watched by the most people possible,” he adds.

For more information, visit the AFM website here. 

Check out the trailer for the film L.A. Canvas below.

The post American Film Market Runs Online Nov. 9-13 first appeared on .