LATV and the Latino Media Collaborative (LMC) have embarked on a groundbreaking partnership with CALÓ News, aligning forces to spearhead the “Stop the Dis(information)” campaign centered around the 2024 U.S. elections. This collaborative effort, announced on February 7, 2024, brings together LATV (Latino Alternative Television), CALÓ News from LMC, and the expertise of Comedian/Actor Al Madrigal.

As part of this multifaceted media and event collaboration, the campaign will feature a range of multimedia segments, events, and specials with a specific focus on the 2024 election narrative. The objective is to engage and address the critical demographic of 18+ Gen Z and Millennials that LATV caters to. Al Madrigal will take on the role of Executive Producer for the specials, set to air on LATV.

CALÓ News and LATV will jointly produce events in partnership with community change organizations. The inaugural event is slated to be a Town Hall featuring Senatorial Candidate and U.S. Congressman Adam Schiff, scheduled to air on LATV on February 14 at 6 p.m. ET/3 p.m. PT. The Town Hall will also be accessible on digital platforms such as CALONews.com and the LATV app on February 15.

During the one-hour Town Hall, Schiff tackled various topics, including a renter’s credit, DACA, LGBTQ+ rights, equality in education and healthcare, and internet reform and regulation. Immigration reform took center stage, resonating with the diverse in-person Town Hall audience.

The Schiff Town Hall serves as the inaugural event in the broader “Stop the Dis(information)” campaign, a collaborative initiative between Hispanic-owned media entities LATV and LMC’s CALÓ News. This media partnership aims to deliver high-quality Latino journalism in English across LATV’s multiple platforms. It will encompass engaging news and editorial video content distributed across both companies’ media networks.

Al Madrigal expressed his pride in joining the “Stop the Dis” campaign, highlighting the urgency of addressing disinformation within the Latino community. The campaign seeks to unify voices against intentional efforts to sow confusion among Latino voters.

Andres Palencia, CEO of LATV, emphasized the significance of Latino-owned media as a platform for candidates to connect with the Latino audience. LATV, in collaboration with CALÓ News, is committed to providing this platform to present crucial issues in a language and style that resonates with its audience, the change-maker generation.

Martin Albornoz, General Manager of CALÓ News, detailed the commitment to researching and documenting cases of disinformation affecting Latino communities. The collaboration with USC/Annenberg journalists aims to equip the audience with tools to identify and combat this evolving form of propaganda.

Arturo Carmona, President of LMC, expressed excitement about leveraging the strong partnership to amplify anti-disinformation reporting and messaging throughout California and the Southwest.

The executive producers of the “Stop the Dis” Town Hall include Al Madrigal, Jason Ross, Flavio Morales, Martin Albornoz for CALÓ News, and Andres Palencia and Bruno Seros-Ulloa for LATV. This collaboration marks a significant step in fostering informative and impactful media content, addressing critical issues within the Latino community.

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Get ready to vote for the latest short films from emerging Latino and Hispanic filmmakers in the Spotlight Dorado lineup. Starting today, you can check out three diverse projects from the latest edition of the short film contest at SpotlightDorado.com. The films include Marissa Díaz‘s action-packed “Fancy Florez’s Summer Staycation,” Kryzz Gautier‘s virtual reality romance, “Chimera,” and Pablo Riesgo‘s satire sci-fi, “Cuando Volvimos A La Tierra.” Voting for your favorite film is open until February 11 to help determine the grand prize winner.

The short films are launching at a time when there’s a notable lack of representation for Latinos and Hispanics in the entertainment and film industry. Recent research from the USC Annenberg Inclusion Initiative, supported by McDonald’s Spotlight Dorado, reveals that less than 5% of directors of major motion pictures from 2007 to 2022 were Hispanic/Latino. Among them, only five were women.

This inequality extends beyond directors, with a mere 4.4% of lead or co-lead roles featuring Hispanic/Latino actors. This research underscores the pressing need for a more inclusive film landscape.

McDonald’s is addressing this issue by supporting important research and upcoming storytellers, contributing to inclusivity and demonstrating its commitment to diverse communities.

Ryan Worthy, Content and Culture Director at McDonald’s USA, stated, “As part of our commitment to giving back to the diverse communities we call home, we are proud to support opportunities that help drive inclusivity and change. With Spotlight Dorado, McDonald’s has been able to use its scale to amplify pivotal research and create opportunities for Latino and Hispanic storytellers. We’re proud of the outstanding talent showcased by this year’s Spotlight Dorado finalists, and we look forward to seeing what else is in store for them.”

After being selected as the top three finalists last summer, McDonald’s provided the filmmakers with a combined budget of $225,000 to produce their short films. Each filmmaker also received personalized mentorship from industry leaders, including Grammy®-winning artist, Golden Globe® and Emmy® nominated actor Anthony Ramos, actress Danay Garcia, comedian, writer, actor, and producer Al Madrigal, director Carlos López Estrada, and writer-director Nancy Mejía.

The grand prize winner of this year’s program will be announced in March. For more information on the program, and to cast your vote visit www.spotlightdorado.com.

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The National Association of Latino Independent Producers (NALIP), the nonprofit offering programming and resources for Latino content creators and filmmakers, will hold its End of Year Celebration at the Sunset Room in Hollywood on Friday, Dec. 15.

Hosted by the Lopez Vs. Lopez actor and alum of The Daily Show, Al Madrigal the celebration which will be attended by Annie Gonzalez and Jesse Garcia (Flamin’ Hot), Chelsea Rendon (Vida), Vadhir Derbez (De Viaje Con Los Derbez), Clayton Cardenas (The Mayans), Harvey Guillen (What We Do in the Shadows), Marco Pigossi (Gen V), Omar Chaparro (No Manches Frida) among others.

As NALIP prepares for its 25th Anniversary in 2024, this event will pay tribute to trailblazers actively shaping the narrative for the Latino community. The event will recognize not only individual Latino milestones but also acknowledge the impact of diversity and inclusion on the entertainment industry.

“For the past 25 years, NALIP has established itself as a beacon of empowerment and advocacy for Latino creatives in the film and media industry. This year, amidst challenges like strikes that temporarily dimmed our jubilation, we recognize not just the hurdles but also the triumphs that emerged in their wake,” said Diana Luna, Executive Director of NALIP. “This End of Year Celebration aims to honor the remarkable progress and resilience of our talented community, a narrative shaped by overcoming adversity and embracing the enduring spirit of achievement.”

“It’s a privilege to celebrate the remarkable achievements of Latino content creators and industry professionals who continue to inspire and shape our cultural landscape,” said Craig Robinson, Executive Vice President and Chief Diversity Officer at NBCUniversal. “We also take pride in supporting NALIP’s mission to empower and provide opportunities for talented individuals, ensuring a thriving community of diverse voices in the film industry for years to come.”

For more information in attendence visit NALIP.ORG

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The 2019 NMS takes place on July 25 to 28th at the Ray Dolby Ballroom at Hollywood and Highland, and this year’s Latino Media Awards Honorees are:

Eugenio Caballero — Tech Ars Inovator

Gregory Nava, — Lifetime Achievement

MJ Rodriguez – Outstanding Achievement in TV

Karla Souza – Lupe Ontiveros Award

Gloria Calderon Kellett and Tanya Saracho — Media Advocacy

Carla Hool — Industry Pioneer

This year’s Lisa Quiroz Media Advancement Award will be awarded to the Corporation for Public Broadcasting (CPB).

The Latino Media Awards special evening will be hosted by comedian, Al Madrigal.

For the latest updates about the 2019 NALIP Media Summit, which this year celebration NALIP’s 20th anniversary, visit www.NALIPMediaSummit.com

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