LATV and the Latino Media Collaborative (LMC) have embarked on a groundbreaking partnership with CALÓ News, aligning forces to spearhead the “Stop the Dis(information)” campaign centered around the 2024 U.S. elections. This collaborative effort, announced on February 7, 2024, brings together LATV (Latino Alternative Television), CALÓ News from LMC, and the expertise of Comedian/Actor Al Madrigal.

As part of this multifaceted media and event collaboration, the campaign will feature a range of multimedia segments, events, and specials with a specific focus on the 2024 election narrative. The objective is to engage and address the critical demographic of 18+ Gen Z and Millennials that LATV caters to. Al Madrigal will take on the role of Executive Producer for the specials, set to air on LATV.

CALÓ News and LATV will jointly produce events in partnership with community change organizations. The inaugural event is slated to be a Town Hall featuring Senatorial Candidate and U.S. Congressman Adam Schiff, scheduled to air on LATV on February 14 at 6 p.m. ET/3 p.m. PT. The Town Hall will also be accessible on digital platforms such as CALONews.com and the LATV app on February 15.

During the one-hour Town Hall, Schiff tackled various topics, including a renter’s credit, DACA, LGBTQ+ rights, equality in education and healthcare, and internet reform and regulation. Immigration reform took center stage, resonating with the diverse in-person Town Hall audience.

The Schiff Town Hall serves as the inaugural event in the broader “Stop the Dis(information)” campaign, a collaborative initiative between Hispanic-owned media entities LATV and LMC’s CALÓ News. This media partnership aims to deliver high-quality Latino journalism in English across LATV’s multiple platforms. It will encompass engaging news and editorial video content distributed across both companies’ media networks.

Al Madrigal expressed his pride in joining the “Stop the Dis” campaign, highlighting the urgency of addressing disinformation within the Latino community. The campaign seeks to unify voices against intentional efforts to sow confusion among Latino voters.

Andres Palencia, CEO of LATV, emphasized the significance of Latino-owned media as a platform for candidates to connect with the Latino audience. LATV, in collaboration with CALÓ News, is committed to providing this platform to present crucial issues in a language and style that resonates with its audience, the change-maker generation.

Martin Albornoz, General Manager of CALÓ News, detailed the commitment to researching and documenting cases of disinformation affecting Latino communities. The collaboration with USC/Annenberg journalists aims to equip the audience with tools to identify and combat this evolving form of propaganda.

Arturo Carmona, President of LMC, expressed excitement about leveraging the strong partnership to amplify anti-disinformation reporting and messaging throughout California and the Southwest.

The executive producers of the “Stop the Dis” Town Hall include Al Madrigal, Jason Ross, Flavio Morales, Martin Albornoz for CALÓ News, and Andres Palencia and Bruno Seros-Ulloa for LATV. This collaboration marks a significant step in fostering informative and impactful media content, addressing critical issues within the Latino community.

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