The President’s Award is hand-selected by HPRA’s President to recognize an individual whose contributions to Hispanic culture and representation, whether it be through industry leadership, civic service, or the arts, has left an indelible mark on the community. Terrero’s ability to bring to life Latino stories through music, film, and TV, and give them representation in the industry, has created a unique visual and narrative language that speaks to a wide audience, breaking down cultural barriers and promoting cross-cultural understanding.

“For the past 20 years, Jessy’s career and powerful storytelling have been emblematic of the resilience, grit, and determination that defines Latinos in this country, while also contributing to a positive sense of identity and pride for the community,” said HPRA President Sonia V. Diaz. “His commitment to shining a light on our culture and to giving opportunities to young talent in the arts is at the heart of what HPRA strives to achieve and we are proud to honor him with this recognition.”

Terrero made his debut as a film and TV director with Soul Plane, a film featuring Kevin Hart and Sofia Vergara, and later directed a series of features including Freelancers with Robert De Niro and Forest Whitaker, and Gun with Val Kilmer. In 2018, he created and directed the Netflix Original Nicky Jam: El Ganador, a biopic that focuses on the artist’s success and fame as well as his struggles with addiction. Most recently, Terrero was the executive producer on several documentaries in partnership with Amazon Music, such as Hip-Hop Por Siempre and La Cuna Del Dembow.

The 2023 HPRA National ¡BRAVO! Awards celebrate excellence in multicultural storytelling in public relations and marketing while advancing positive narratives about Latinos in the United States. This year’s ¡BRAVO! Awards theme, “The Future es Nuestro,” focuses on the country’s ongoing cultural shift and contributions of the Hispanic/Latino community. Each year, the 2023 National ¡BRAVO! Awards also recognize communications leaders who are selected for their pivotal work in shaping the industry and establishing progress for Hispanic and multicultural consumer segments in public relations, media, and communications.

The Honorees are nominated and chosen collectively by HPRA executive leadership and its board of directors. This year’s honorees include Hispanic Heritage Foundation President and CEO Jose Antonio Tijerino, as Pioneer of the Year Award; host of MSNBC’s American Voices and Latina to Latina podcast, and author Alicia Menendez, as Journalist of the Year; and Omnicom Communications Consultancy Network Chief Diversity, Equity & Inclusion Officer Soon Mee Kim, as DEI Person of the Year.

Finalists for this year’s ¡BRAVO! Awards will be announced on August 15. Tickets to attend the event are available now.

For more information, visit: https://hprausa.org/bravo/.

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Miami, Florida — Award-winning film and music video director Jessy Terrero, has signed an overall development deal with Endemol Shine Boomdog, Endemol Shine North America’s recently launched Spanish-language production studio. Alejandro Rincon, CEO, Endemol Shine Boomdog made the announcement today.
Terrero is an established director, with over 20 years of experience in music videos, commercials and feature films. His most recent film, Freelancers, (LionsGate) stars Robert De Niro, Forest Whittaker and Curtis “50 Cent” Jackson.
Under the deal, Terrero and his production company Cinema Giants, will develop both original scripted and unscripted content with Endemol Shine Boomdog for the Latin TV marketplace. Terrero is currently serving as Executive Producer and Director on Endemol Shine Boomdog’s upcoming drama series Nicky Jam: El Ganador, an authorized bio-series based on the life and career of the Latin music superstar, which has been sold to Telemundo and Netflix.
Currently Terrero and Endemol Shine Boomdog are developing a ground-breaking documentary series on Reggaeton entitled, Under. The 13-episode series will feature many of the biggest names in the world of Reggaeton.
“We are working closely with him now on our upcoming series with Nicky Jam, ‘El Ganador,’ and we have a tremendous amount of respect and appreciation for his talent as both a director and producer,”   said Rincon of Terrero.
“Over the last couple of years, we have witnessed the global impact of Latin urban music in the mainstream and I look forward to developing content that resonates with that culture,” said Terrero. “As a music video director, my main objective has always been focused on raising the bar visually for Latinos and I believe Endemol Shine Boomdog is the perfect partner to help take my vision across multiple platforms”.
Prior to his feature films, Terrero became one of the most sought-after music video directors in the U.S. and Latin markets. His inventive music videos have been nominated on numerous occasions throughout the years at both the MTV Video Music Awards and the Billboard Music Awards. Terrero’s work takes inspiration from his native Latin heritage and combines that perspective with what he learned from working in the general market. Terrero’s style has been described as a hybrid of American visuals blended with Latin sensibility.
Terrero’s music videos have garnered over 2 billion views in 2016 alone. His most recent directorial work includes the music video for El Amante, Nicky Jam’s first single off his new album El Fenix and Vente Pa’Ca for Ricky Martin and Maluma, as well as other top Latin and world renown artists such as Jennifer Lopez, Enrique Iglesias, Farruko and Prince Royce.
In 2012, Terrero joined a group of partners to launch the Google-financed YouTube channel, 123UnoDosTres, catering to young Latinos. Through his production company, Terrero Digital, he acts as the creative director of the channel, in addition to supervising its production.
As a commercial director, Terrero has worked closely with brands like Pepsi, helping to create commercials and content that speaks to their audiences. Whether it’s a Kohl’s commercial with Jennifer Lopez or a Reebok spot for NBA superstar John Wall, Terrero’s creative style always shines through and compliments his brand partners.
Endemol Shine Boomdog is the new Spanish-language division of Endemol Shine North America that develops and produces original content for the U.S. Hispanic and Mexican TV markets. The division was formed in November 2017, when Endemol Shine Latino joined forces with Mexico City-based production company Boomdog to form Endemol Shine Boomdog.
Endemol Shine Boomdog produces many of the top series in the region, including hit scripted series El Vato (Netflix/Universo) MasterChef Mexico (TV Azteca), Mira Quién Baila (Univision), Chumel con Chumel Torres, (HBO), as well as upcoming drama series Nicky Jam: El Ganador (Telemundo/Netflix), Tu Cara Me Suena (Univision) and “MasterChef Latino” (Telemundo).
Endemol Shine Boomdog has also announced it is producing El Clan with DNF Pictures, a scripted series based on Maria Raquenel Portillo’s forthcoming autobiography that tells the behind-the-scenes story of the biggest scandal in Latin music history. The studio also recently announced, that alongside Somos Productions and Piñolywood Studios, it is producing the first-ever scripted drama series based on the most successful Latin boy band of all time, Menudo.

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