Jose Luis Ruiz

‘The Dreamer Cinderella’ Rewriting the Indie Film Marketing Playbook— on its Own Terms Dreamer Cinderella1200

Dreamer Cinderella1200

‘The Dreamer Cinderella’ Rewriting the Indie Film Marketing Playbook— on its Own Terms

Bel Hernandez Castillo January 5, 2026

By Bel Hernandez Castillo In an industry where independent films are too often sidelined by limited marketing...

Filmmaker Grants Aimed at Improving Portrayal of Mexicans, Chicanos

Filmmaker Grants Aimed at Improving Portrayal of Mexicans, Chicanos

latinheat June 2, 2021

television has been a years-long concern of Jose Luis Ruiz, a Southern California entrepreneur and community advocate...