LATINAFest, the nation’s largest outdoor festival celebrating and empowering Latinas, continues its commitment to cultural storytelling through its ARTES, MOVIES Y CULTURA initiative with a special fundraising screening of The Dreamer Cinderella. This inspiring cinematic event takes place on November 24, 2025, at the Harmony Gold Theater in Hollywood, and will benefit two local nonprofits—Proyecto Pastoral and the Survivor Justice Center—that provide critical support for immigrant and underserved communities.

For LATINAFest co-founders Bel Hernández Castillo and Naibe Reynoso, art and culture have always been the perfect mediums to move hearts and spark social awareness. “Culture and art have the power to transform minds and souls,” says Hernández Castillo. “This film shows a different face of the Latino immigrant experience—a story of strength, transformation, and hope.”

A Story of Transformation and Resilience

Written, directed, and produced by Dr. José Luis Ruiz, The Dreamer Cinderella follows Xochitl, a Mexican-American fruit vendor whose simple life takes an unexpected turn when she becomes the subject of a daring bet between two rival Hollywood directors. In her journey from the streets to the spotlight, Xochitl not only discovers her own self-worth but also transforms the way others see her and, by extension, the way audiences see immigrants.

“I could not be more thrilled to partner with LATINAFest to bring this story to thousands of powerful Latinas—like Xochitl, our Dreamer Cinderella—who embody courage and perseverance,” said Dr. Ruiz. “This film celebrates their spirit and determination.”

Starring Anakaren Chablé (Troop Dragonfly) in her first leading role and Tara Reid (American Pie, The Big Lebowski), the film explores identity, resilience, and empowerment within the context of the immigrant experience in the United States. The Dreamer Cinderella will be released nationwide on January 23, 2026.

Empowering Stories, Real Impact

For LATINAFest, this screening is more than a film event—it’s an act of community empowerment. “It’s imperative to support Latino filmmakers who tell our stories authentically—because our stories matter and deserve to be seen,” said Hernández Castillo. Reynoso adds, “The Dreamer Cinderella beautifully captures the triumphs and challenges of Latinas and all immigrants striving for a better life. This partnership reflects LATINAFest’s mission to uplift our community and use storytelling as a catalyst for change.”

The partnership also extends tangible support to local organizations on the front lines of immigrant advocacy. Carmen E. McDonald, Executive Director of the Survivor Justice Center, shared, “As an organization serving immigrants and Dreamers, we witness firsthand the courage it takes to build a new life while preserving one’s heritage. The Dreamer Cinderella is an inspiring reflection of that strength, and we are proud to stand behind its message.”

Through partnerships like this, LATINAFest uses the transformative power of art to give back, uplift, and create meaningful change—one story at a time.

A Night of Culture, Celebration, and Giving

The ARTES MOVIES Y CULTURA evening will begin at 6:00 PM with red carpet arrivals, followed by a festive reception featuring food, cultural vendors, spirits, and special activations—including a transformational “make-up spruce-up.” The film screening begins at 7:30 PM.

General admission tickets are $30, while VIP tickets—which include exclusive perks, parking and premium seating—are $100.

PURCHASE TICKETS AT EVENTBRITE

About LATINAFest: Mind, Body & Soul

Under its Mind, Body & Soul and ARTES, MOVIES Y CULTURA initiatives, LATINAFest continues to celebrate Latina creativity, resilience, and storytelling. The community-driven organization provides year-round programming that empowers women to thrive while spotlighting narratives that reflect the beauty, challenges, and contributions of Latinas—including the immigrant experience.

The post LATINAFest Presents ‘The Dreamer Cinderella’ — A Benefit Screening Event That Celebrates the Power of Art, Culture, and Immigrant Stories first appeared on .

The 4th annual LATINAFest®: Mind, Body & Soul united 2000 plus Latinas on October 22nd at LA Plaza de Cultura y Artes in the heart of Los Angeles, California for a celebration of the Latina entrepreneurial spirit! The festival, presented by Chase for Business, took place during National Women’s Business Week and celebrated Latina entrepreneurs, from new startups to those who have scaled their business and have created a pathway for Latinas.

Every year LATINAFest invites speakers and influentials to present at the largest outdoor festival that spotlights the entrepreneurial spirit on the West Coast, offering a unique experience for all. This year over 100 vendors, the focus of LATINAFest, came with an array of products and services to sell. Spirits were high as everyone was happy to enjoy the all day festival after Covid restrictions were lifted. The festival welcomed an influx of entrepreneurs, influencers, actors, executives, kids, and their families, as the word continues to spread that this is an event where all Latinas are celebrated.

The Festival kicked-off with the Goddess Procession where LATINAFest® co-founders, Bel Hernandez and Naibe Reynoso made their grand entrance followed by a tribe of Goddesses that proudly paraded behind them, stepping into their power.

Among the activities to enjoy were actress Julie Carmen who led a yoga slow flow session to start off the day; Sephora’s “We Belong To Something Beautiful” beauty activation and the Kids Zone with the Castillo Family Learning guiding the kids through many activities. Perrier created an oasis of refreshments; The Tree Yoga Cooperative and Alegria Magazine were also powering the Kid’s activities and the book readings. The Cocktail Garden sponsored by Golden Road Brewery and the 360 photo booth sponsored by Square were also among the favorites.

Keeping the vibe going all day long were the ever amazing musical powerhouses DJ’s Cece Valencia of 93.5 Kday’s; Power 106’s Bryana and Letty; and Caro Marquez of Cali 93.9. Lizza Monet Morales was this year’s co-host and co-host of TheTRENDTalk show.

LATINAFest is a community-based organization whose mission is to celebrate and promote unity, diversity, and economic inclusion, and to amplify the Latina voice while championing Latina entrepreneurs, activists, and artists who are committed to uplifting and empowering the Latina community. There is always something for everyone which is the mission of LATINAFest® to bring together women of all ages, and from all walks of life.

Attendees got to see a live taping of two episodes of TheTRENDTalk Show with guests that included Jenny Aragon, Vice President and Senior Business Consultant for Chase’s mentorship program, alongside her mentee, Fanny Grande, CEO of Avenida Entertainment, Johana Hernandez, Fashion Designer and owner of Glaudi Haute Couture, and Lisa de Bono, McDonald’s Franchisee. 

The beauty of Latinas and their culture was celebrated in the Goddess Fashion Show curated by Diana Diaz, CEO of the Goddess Mercado, a monthly pop up event. It featured designs and accessories from several LATINAFest® vendors. The models were selected from among friends and family with some making their modeling debut. It was an empowering display of Latina beauty.

The highlight of the day was when Vaughn Lucas, Head of the Chase mentorship program, presented the winner of the LATINAFest® Hero Women Rising grant to Rosalva Aguilar of Tamalería Marías, who tearfully thanked Chase for Business for the grant and dedicated the win to her parents who started the business she is now leading.

Other Chase for Business executives in attendance were Maria Garcia, Regional Managing Director for the North Los Angeles Region, who delivered the keynote address. As well as Lina Munoz, Executive Director for the LA Central Market who closed off the festival with a heartfelt farewell.

L.A. County Supervisor Hilda Solis, whose support of entrepreneurs in 2020 led to the motion to establish the ELA Entrepreneur Center, understands the importance of honoring business women and she presented commendations to all of LATINAFest’s vending at the festival.

In addition to LATINAFest’s presenting sponsor, Chase for Business, the 4th annual LATINAFest® also counted with the support from: Sephora, Perrier, McDonald’s of Southern California, Verizon Wireless, Square, Los Angeles County Supervisor Hilda L. Solis, 1st District, Molina HealthCare, ACTS LLP, Mezcal Mal Bien, Minute Maid Aguas Frescas, Tequila Casa del Sol, Golden Road Brewing, Mujeres Brew House, Red Skirt Wines, KDAY 93.5 FM, KWHY-22, and Gouda Charcuterie Boards.

The 5th annual LATINAFest® returns for International Women’s Month on March 18, 2023. For more information about LATINAFest® and 2023 event updates, please visit: www.latinafest.net. For Sponsorship information email latinafestevents@gmail.com

The post LATINAFest Hero Women Rising $5K Grant Awarded to Rosalva Aguilar By Chase For Business first appeared on .

Kim Guerra, a queer woman of color, a butterfly woman, writer, advocate, and entrepreneur will lead the Goddess Procession at the opening of the 4th Annual LATINAFest: Mind, Body & Soul on October 22, 2022 at 11 AM as National Women’s Business Week kicks off.

LATINAFest was founded by two Latina entrepreneurs, Bel Hernandez, CEO of Latin Heat Media, and Naibe Reynoso, Founder of Con Todo Press, whose vision for this outdoor event was to celebrate all things Latina and their entrepreneurial spirit, by promoting diversity, community and economic inclusion while amplifying the Latina voice.

“Latina entrepreneurs are at the heart of LATINAFest because we are the future.  We represent ‘18% of all women-owned businesses in the country,’ according to The State of Women Owned Business report.” said Bel Hernandez, co-founder LATINAFest. 

This year LATINAFest and Chase for Business will once again partner to give the 2nd annual LATINAFest HERO WOMAN RISING ENTREPRENEUR GRANT to a Latina business owner who has shown growth, leadership, and a strong mission to grow their business. The $5K grant will be awarded at LATINAFest. Applications are currently open at: https://tinyurl.com/2s43ekhc 

“This year’s LATINAFest theme is, Somos Magia, We Are Magic, and what that means to us is that we can do anything we set our minds to. We are powerful, resourceful, and creative,” said Naibe Reynoso, LATINAFest co-founder. “In fact Latinas are almost 2 times more likely to own or plan to open their own business according to a survey done in partnership with Hispanics Organized for Political Equality (HOPE) and the Latino Victory Foundation.”

The 4th Annual LATINAFest all-day celebration will feature Latina entrepreneurs, over 100 vendors activists and artists including writer/advocate/entrepreneur, Kim Guerra; KDAY Morning Show on-air personality, Cece Valencia; Radio Calli’s A live taping of TheTRENDTalk Show with  Fanny Grande, Co-Founder/CEO Avenida Productions and McDonald’s franchisee, Lori de Bono. 

LATINAFest will also feature a line-up of amazing entertainment and activities including:

• Goddess Procession and Spoken Word Opening with Influencer Kim Guerra
• “We Belong To Something Beautiful” Activation presented by Sephora
• Kids Yoga is provided by the Latina and Black-owned Tree Yoga Cooperative
• Morning Slow Flow Yoga for adults with actress Julie Carmen
• The Goddess Fashion Show Curated by Diana Diaz of the Goddess Mercado
• Women Empowerment Panel: Mujeres, Magicas Y Jefas, a panel of entrepreneurs and leaders which will be taped before a live audience
• Book Readings from Latina/o authors who are writing our stories featuring: #1 best-selling author, Annette Chavez Mejia reading from Big Chicas Don’t Cry; Producer Dan Guerrero reads from his legendary father, Lalo Guerrro’s book, My Life & Music; and Actor Enrique Castillo reading his In the Dead of Summer novel.
• Over 100 small businesses vending in our Beauty, Kids, Wellness, Food, Financial, and Mindfulness Zones

LATINAFest is partnered with presenting sponsor Chase for Business, which is committed to supporting Latina entrepreneurs and the Latina community as a whole. This year Sephora joins the LATINAFest mission as well as, L.A. County Supervisor Hilda Solis, Molina HealthCare, McDonald’s of Southern California, Verizon Wireless, Mujeres Brew House, Red Skirt Wines, and Golden Road Brewery. And we welcome LATINAFest Kid Zone partners, Tree Yoga Cooperative, the first Latino &  Black owned yoga studio in So. Los Angeles and Headstart.

Tickets: $10 Adults (12+); Children under 12 yrs are free

To purchase tickets: https://www.eventbrite.com/e/313798278097

To view 2021 Video Recap: https://youtu.be/quupmcY1csE
To learn more about LATINAFest:www.latinafest.net

The post Poet/Entrepreneur Kim Guerra Leads Goddess Procession at 4th Annual LATINAFest Oct. 22 first appeared on .

By Latin Heat

LATINAFest, in partnership with the Amazon Prime documentary All In: The Fight for Democracy, presents EntrepreneurFest, a virtual three-hour online celebration of the Latina entrepreneurial spirit.  EntrepreneurFest will not only provide entrepreneurs a virtual space to showcase and sell their products, but will also feature inspirational speakers; a spoken word poet; engaging conversations on black and brown unity, and voter suppression. EntrepreneurFest takes place on Saturday, August 22, 2020 from 11:00AM to 2:00 PM (PST) and will be streaming on Facebook, YouTube, the LATINAFest website and our Media Partner ABC7’s website and app.  

Special guests include the co-directors of the documentary All In: The Fight for Democracy Lisa Cortés and Liz Garbus who cover current activism against voter suppression; barriers to voting; and our basic rights in the documentary, which features voting rights activist Stacey Abrams,the first black woman to become the gubernatorial nominee for a major party in the United States. Moderating  the discussion will be LATINAFest Co-Founders Bel Hernandez and Naibe Reynoso. All In is scheduled to be released in select theaters on September 9, 2020, ahead of its global launch on Amazon Prime Video on September 18, 2020.

Directors Cortés and Liz both put out a statement, “We are thrilled to officially announce All In: The Fight for Democracy which will tell a powerful and harrowing story of the fight for the right to vote as well as arm citizens with the tools they need to protect this right.  The film will be accompanied by an ambitious and visionary action plan to reach voters and educate them across the nation.”

Two other speakers scheduled are: Nadine Ramos CEO of Lasio Inc., a powerhouse and inspirational business woman within the keratin product industry; and Danyeli Rodriguez Del Orbe, a New York native, Afro-Latinx spoken word artist and a bold advocate for women’s health, immigration rights, and racial/cultural uplifting. 

Latinas make up one in five women in the U.S. today, helping to drive economic growth and shaping the culture and future of America, influencing the rapid growth of Latino buying power, which is expected to reach $1.7 trillion in 2020 and $1.9 trillion in 2023.

“We are excited to have the participation of all of these amazing women,” said Naibe Reynoso, EntrepreneurFest co-host and co-founder of LATINAFest. “Our event is all about empowerment and we have partnered with like-minded sponsors to provide resources, especially in these uncertain times.”

We will also hear from some of the most admired Latinas from across the country and all walks of life: Hilda Solis, Supervisor, L.A. County Board of Supervisors, 1st District, Chair Pro Tem; Nely Galán, founder of The Adelante Movement; Gloria Calderon-Kellett, Showrunner, One Day At A Time; Nathalie Molina Niño, CEO, Brava Investments; Victoria Guerrero, District Director, South Florida District Office, Small Business Administration; and Teresa Samaniego and Mariel Moscoso, ABC7 Community Relations.

Anabel Munoz, anchor of ABC7, is the EntrepreneurFest emcee, and will conduct an interview with Aurea Montes-Rodriguez, Executive VP of the Community Coalition on the timely topic of racial and social justice, and black and brown unity.  ABC7 will also be streaming EntrepreneurFest on the ABC7 App (with a viewership of 6.6 million) and on their website.  ABC7 Reporter Gabriela Milian will be conducting the community interviews of Latina business owners for ABC7 broadcast and for inclusion in the three-hour virtual program.

“We are delighted to have partnered with our sponsors, who like us, believe in supporting Latina women in the U.S. to reach new heights in their business, as well as in their personal lives,” said Bel Hernandez, CEO of Latin Heat Media and Co-founder of LATINAFest.

EntrepreneurFest is made possible by our generous sponsors: All In: The Fight for Democracy documentary, Lasio Inc., Mineragua Sparkling Water, ABC7 Los Angeles, and our media sponsors Latin Heat Media and Hispanic Lifestyle.

The post ENTREPRENUEURFest A Celebration of Latina Entrepreneurs first appeared on .

Guest Speakers
STEM Engineer Ángeles Elena Van Ryzin, Actress Shakira Barrera (Netflix’s Glow), Actress Zulay Henao(ABC’s Star, The Oath), (Artist/Entrepreneur Sand One, Goya Guest Chef Cindy,TALK: Latina Speakers Screenwriter Josefina Lopez & Actress and L.A. Weekly Culture Editor & Entertainment Editor Lina Lecaro,and Odalys Nanin’s live performance Frida: A Stoke of Passion scene, with live music by DJ Breesa Renee

Event MC’s: 
Fernanda Kelly, Entrepreneur/Owner of Shop Her Closet
and Donaji, Univision Radio DJ on KLOVE 107.5

Sunday, August 25, 2019 — 12:00 PM to 6:00 PM
LA Plaza De Cultura y Artes
501 N. Main Street, Los Angeles, CA 90012

The 2nd Annual LATINAFest, a unique outdoor event that celebrates “all things Latina,” is set to break attendance records on Sunday, August 25, 2019, from Noon to 6:00 P.M. The event is presented by LA Plaza de Cultura y Artes, Latin Heat Media, and LATINAFest, LLC.

After an overwhelmingly successful first edition in 2018, LATINAFest is on track to surpass last year’s attendance of 2,000 and will no doubt have a steady flow of attendees throughout the one-day festival.

With over 120 vendors on site, LATINAFest brings together thousands of women to connect attendees eager to engage and network with Latinas from a variety of industries– Entertainment, Culinary, Financial, Beauty and Spas, Entrepreneurs and more — all sharing their experiences, skills, and wisdom.

For Tickets CLICK HERE   

“We are excited to have the participation of all of these amazing women,” said Bel Hernandez, President/CEO of Latin Heat Media, and co-founder of LATINAFest. “Our event is all about empowerment and we have partnered with like-minded sponsors to provide resources, but mostly a fun day for the mind, body and soul.”

LATINAFesthas ignited a spark of unity in Los Angeles, the city that sits at the top of the $1.7 trillion annual Latino consumer market. Thousands of highly motivated, bilingual and bicultural Latina decision-makers from multiple generations will be ready to explore, have fun, learn and leave better armed to lead their communities through an era of continuing prosperity and activation. 

“It was exciting to see how many women made lasting and meaningful connections at the first LATINAFest” stated Naibe Reynoso, Emmy Award-winning journalist, author, and co-founder of LATINAFest. “Attendees and exhibitors alike walked away with valuable resources that they have leveraged to further grow their businesses or personal development!”

The demographics and stats reinforce the fact that Latinas are poised to play a pivotal role in two key national events coming in 2020: The U.S. Census and the election of the next President of the United States.  LATINAFest will have engagement with voting registration, census polling, and the Thrivent Action Team which will prepare survival kits which will be donated to homeless and battered women shelters.

“LA Plaza is pleased to serve as host venue again for the second edition of LATINFest,” said John Echeveste, CEO, LA Plaza. “This event is both a celebration and a confirmation of the many strides and accomplishments of Latinas in Los Angeles.”  LA Plaza de Cultura y Artes is, once again, co-presenting LATINAFest at their beautiful facilities right in the heart of L.A.

LATINAFest 2019 SCHEDULED ACTIVITIES 

• Our over 120 Latina entrepreneurial vendors will be offering everything from clothing, Jewelry, sweets, shoes, hats, cultural clothing and wares, handwriting analysis, financial information, treatments and massages.

• TALK: Latina Speakers by inspirational Latina leaders and spoken word poets will be presented on stage.  Scheduled to speak is the  screenwriter of the hit play Real Women Have Curves and Producer/Entrepreneur Josefina Lopez; and L.A. Weekly Culture Editor & Entertainment Editor/Radio Host and DJ, Lina Lecaro 

• A live taping of TheTRENDTalk hosted the show with celebrity guests, Latina in STEM Angeles Elena Van Ryzin, Sr. Engineer at KIA; and actresses Shakira Barrera, who plays Yolanda (“Yo-Yo”) in Netflix’s Glow and Zulay Henao whose credits include ABC’s Star, and Crackle’s The Oath

• LATINAFest Cocktail Garden for refreshing spirits prepared by Ilegal Mezcal, and wine by San Antonio Winery, and Cerveza Xteca. 

• Club de Cocina Goya Pop Up Workshop– Goya Foods presents a cooking demo by a celebrity Chef Cindy Ruedapreparing easy summer recipes. Goya Ambassador Actress Shakira Barrera. Pull up a chair and watch, or join, and create one of Goya’s delicious recipes.

• AARP brings the Soccer “Field” to LA Plaza and the kids (and adults too) to try their luck and compete for prizes.  Then for a slower pace, there’s Chair Yoga for all who want to “meditate out” and “work that body” at the same time.

• LA Times En Espa?ol/Hoy will host a Manifestation and Affirmation Tree where attendees can pin their affirmations for success on the Manifestation Tree and then record an audio affirmation, some of these recordings will be selected to be included in a LATINAFest Podcast!

• East L.A. Artist/Entrepreneur Sand One will be doing a live interactive drawing of her famous 20-foot sassy women with big eyes and lashes at LATINAFest. The audience is invited to help her with the painting of her iconic “dolls” on the walls of a 15–foot U-haul.  

• Book Readings – Promoting literacy at all ages LATINAFest has several authors in attendance.  Authors of children’s books, self-help books, a physiological thrillers who will read from their books. 

• Author Readings & Signings
• 2:05 – 2:25 PM            
  Nancy de Los Santos, 8 Ways to Say I Love
  My Life- “Loving my Life+

• 2:30 – 2:50 PM            
  David Damian Figueroa, 
  “A Reminder to My 20-Year Old Self” 
  
• 3:00 – 3:20 PM            Josefina Lopez, Hungry Woman in Paris
  
• 3:25 – 3:45 PM            
  Karina Noelle reading an Excerpt, “The Dead of Summer”
  by Author/Actor Enrique Castillo
  
• 3:50 – 4:10 PM            
  Naibe Reynoso, “Be Bold, Be Brave, 11 Latinas
  Who Made U.S. History”

• 4:15 – 4:35 PM           
  Bel Hernandez, 8 Ways to Say I Love My Life-
  “The Power to Say I Belong” 

• 4:40 – 5:10 PM            TBA

• 5:15 – 5:45 PM            TBA

• Frida Fever– The fascination with Frida continues at this festival. Honoring one of the most iconic Latinas in history is playwright/ actress Odalys Nanin, who will pay tribute to the artist by channeling a scene from her hit published play, Frida: Stroke of Passion at the festival.

• Empowerment Fashion Paradewhere Somen of all ages, shapes and forms will parade through the venue, up to the stage, modeling clothing, jewelry, hats and accessories from LATINAFest vendors — all while carrying their empowering mantra.

Other Activities: Zen Zone, Wellness Demos, Make-up demos, Kid’s Corner, Cooking demos, Food tasting and so much more.

LATINAFest MC’s:  

Former host of Univision’s Lanzateturned entrepreneur, Fernanda Kelly, now the owner of Shop her Closet will return as a LATINAFest MC along with Donaji, Univision Radio DJ on KLOVE 107.5

LATINAFest’s Sponsors:

Goya, AARP, LA Times En Español/HOY, CBS, Thrivent Financial, Los Angeles County Board Supervisor Hilda L. Solis,  Martin EZ Stick Labels, Inland Body & Paint Center, Vallarta, Mineragua, Cerveza Xteca, Cafe Bustelo and Riboli Family of San Antonio Winery

Partners: Balloons & Blooms, Pretty Lil’ Things, Sherwood Florist, JT Printing. 

Media Sponsors:  Latin Heat Entertainment, Latin Alt 88.5/HD3 and L.A. Taco, 

 See the 2018 LATINAFest Recap: CLICK HERE  (https://youtu.be/v0ELb1ZHZco)

What: 2019 LATINAFest: Mind, Body & Soul 
When: Sunday, August 25, 2019 
Where: LA Plaza de Cultura y Artes 
501 North Main Street, Los Angeles, CA 90012 
(Adjacent to Plaza Olvera a.k.a. Olvera Street)

For Tickets CLICK HERE   

Kids under 12 are free
$10.00 General Admission

Follow LATINAFest on Social Media:

@LATINAFest    @LAPlazaLA   @TheTRENDTalkShow   #LATINAfest2019
For more information about LATINAFest, please visit:www.latinafest.net

For Sponsorship opportunities, please inquire at latinafestevents@gmail.comor 323-205-6158

For volunteer opportunities, please E-mail: latinafestevents@gmail.com

adelapena@lapca.org

The post LATINAFest: A Celebration of All Things Latina! first appeared on .

2nd Annual LATINAfest
August 25, 2019
12:00 PM to 6:00 PM

Guest Speakers
STEM Engineer Ángeles Elena Van Ryzin, Actress Shakira Barrera (Netflix’s Glow), Artist/Entrepreneur Sand Oner, Chef Cindy Rueda, Playwright/Actresses Josefina Lopez & Odalys Nanin and DJ, Author and Journalist Lina Lecaro 

Event MC’s: 
Fernanda Kelly, Entrepreneur/Owner of Shop Her Closet
and Donaji, Univision Radio DJ on KLOVE 107.5

LA Plaza De Cultura y Artes
501 N. Main Street, Los Angeles, CA 90012

The 2nd Annual LATINAFest, a unique outdoor event that celebrates “all things Latina,” is set to break attendance records on Sunday, August 25, 2019, from Noon to 6:00 P.M. The event is presented by LA Plaza de Cultura y Artes, Latin Heat Media, and LATINAFest, LLC.

After an overwhelmingly successful first edition in 2018, LATINAFest is on track to surpass last year’s attendance of 2,000 and will no doubt have a steady flow of attendees throughout the one-day festival.

LATINAFest brings together thousands of women, eager to engage and network with Latinas from a variety of industries– Entertainment, Culinary, Financial, Beauty and Spas,  Entrepreneurs and more — all sharing their experiences, skills, and wisdom. 

For Tickets CLICK HERE   

“We are excited to have the participation of all of these amazing women,” said Bel Hernandez, President/CEO of Latin Heat Media, and co-founder of LATINAFest. “Our event is all about empowerment and we have partnered with like-minded sponsors to provide resources, but mostly a fun day for the mind, body, and soul.”

LATINAFest has ignited a spark of unity in Los Angeles, the city that sits at the top of the $1.7 trillion annual Latino consumer market. Thousands of highly motivated, bilingual and bicultural Latina decision-makers from multiple generations will be ready to explore, have fun, learn and leave better armed to lead their communities through an era of continuing prosperity and activation. 

“It was exciting to see how many women made lasting and meaningful connections at the first LATINAFest” stated Naibe Reynoso, Emmy Award-winning journalist, author, and co-founder of LATINAFest. “Attendees and exhibitors alike walked away with valuable resources that they have leveraged to further grow their businesses or personal development!”

The demographics and stats reinforce the fact that Latinas are poised to play a pivotal role in two key national events coming in 2020: The U.S. Census and the election of the next President of the United States.  LATINAFest will have engagement with voting registration, census polling, and the Thrivent Action Team which will prepare survival kits which will be donated to homeless and battered women shelters.

“LA Plaza is pleased to serve as host venue again for the second edition of LATINFest,” said John Echeveste, CEO, LA Plaza. “This event is both a celebration and a confirmation of the many strides and accomplishments of Latinas in Los Angeles.”  

LA Plaza de Cultura Y Artes are, once again, co-presenting LATINAFest at their beautiful facilities right in the heart of L.A.

LATINAFest 2019 SCHEDULED ACTIVITIES 

• Our over 100 Latina entrepreneurial vendors will be offering everything from clothing, jewelry, sweets, shoes, hats, cultural clothing and wares, handwriting analysis, financial information, treatments, and massages.

• LATINATalk sessions, including presentations by inspirational Latina leaders and spoken word poets, will be presented on stage.  Scheduled so far are and Chicana Playwright/Producer/Entrepreneur Josefina Lopez and radio host, DJ, author, and journalist Lina Lecaro 

• A live taping of TheTRENDTalk show with celebrity guests Latinas in STEM Angeles Elena Van Ryzin, and actress Shakira Barrera, who plays Yolanda (“Yo-Yo”) in Netflix’s GLOW.

• LATINAFest Cocktail Garden for refreshing spirits prepared by Illegal Mezcal, with wine and tequila tastings.

• Goya Club Pop-up Workshop – Goya Foods presents a cooking demo by a celebrity Chef Cindy Ruedapreparing easy summer recipes. Joining her will be actress/Goya Ambassador Shakira Barrera, who plays Yolanda (“Yo-Yo”) in Netflix’s GLOW. Pull up a chair and watch, or join, as they create one of Goya’s delicious recipes right before your very eyes  

• AARP brings the Soccer “Field” to LA Plaza and the kids (and adults too) to try their luck and compete for prizes.  Then for a slower pace, there’s Chair Yoga for all adults who want to “meditate out” and “work that body” at the same time.

• LA Times En Espa?ol/Hoy will host an Affirmation Tree where attendees will have an opportunity to declare their visions for success. Then if they decide they want to declare it out loud they will be able to record their goals for the next 12 months. Selected recordings will be part of the LATINAFest Podcast!

• East L.A.Artist/Entrepreneur Sand Oner famous for her paintings of sassy women with big eyes and lashes, will be doing a live interactive painting of her iconic “dolls” on the walls of a 15–foot U-haul.

• Book Readings – Promoting literacy at all ages LATINAFest has several authors in attendance.  Authors of children’s books, self-help books, a physiological thrillers who will read from their books. 

• Frida Fever– The fascination with Frida continues at this festival. Honoring one of the most prolific Latinas in history is Playwright/Actress Odalys Nanin, who will pay tribute to the iconic painter by channeling a scene from her hit published play, Frida: Stroke of Passion at the festival.

• Empowerment Fashion Parade closes off the day; women of all ages, shapes, and forms will parade through the venue, up to the stage, modeling clothing, jewelry, hats and accessories from LATINAFest vendors. 

LATINAFest MC’s:  

Former host of Univision’s Lanzate turned entrepreneur, Fernanda Kelly, now the owner of Shop her Closet will return as a LATINAFest MC along with Donaji, Univision Radio DJ on KLOVE 107.5.

Other Activities: Zen Zone, Wellness Demos, Make-up demos, Kid’s Corner, Dancing, Cooking demos, Food tasting and so much more.

LATINAFest’s Sponsors:

Goya, CBS, AARP, LA Times En Español/HOY, Martin EZ Stick Labels, Los Angeles County Board Supervisor Hilda L. Solis, Thrivent Financial, Mezcal Illegal, Vallarta, Mineragua, Inland Auto & Body Center.

Partners: Balloons & Blooms, Pretty Lil Things, and JT Printing.  Media Sponsors:  Latin Heat Entertainment, L.A. Taco, 88.5 FM/The Latin Alternative.

 See the 2018 LATINAFest Recap: CLICK HERE  (https://youtu.be/v0ELb1ZHZco)

What: 2019 LATINAFest: Mind, Body & Soul 
When: Sunday, August 25, 2019 
Where: LA Plaza de Cultura y Artes 
501 North Main Street, Los Angeles, CA 90012 
(Adjacent to Plaza Olvera a.k.a. Olvera Street)

For Tickets CLICK HERE   

Kids under 12 are free
$10.00 General Admission

Follow LATINAFest on Social Media:
@LATINAFest    @LAPlazaLA   @TheTRENDTalkShow   #LATINAfest2019

For more information about LATINAFest, please visit: www.latinafest.net
For Sponsorship opportunities, please inquire at latinafestevents@gmail.com or 323-205-6158
For volunteer opportunities, please E-mail: latinafestevents@gmail.com

The post LATINAFEST: A Celebration of All Things Latina! first appeared on .

Los Angeles, CA – After the off-the-charts success of last year’s LATINAFest, organizers announced today that plans are on the fast track to elevate the August 25, 2019, full-day event to another victorious day of celebration for Latinas. For the second year, LATINAFest once again partners with LA Plaza de Cultura y Artes to co-host the festival, which will take place at LA Plaza’s outdoor campus at 501 North Main Street, Los Angeles, 90012 from noon to 6:00 pm.

LATINAFest, produced by Bel Hernandez, President/CEO of Latin Heat Media, and Naibe Reynoso, Emmy Award journalist and children’s book author, celebrates women by offering uplifting and empowering information and resources to infuse and nourish the mind, body, and soul. According to CNN, “The future of the American economy is Hispanic and female,” and LATINAFest aims to celebrate that in a big way.

“LATINAFest is a celebratory day that will inspire women on how to best flex their consumer muscles and realize how their involvement in social issues can affect their daily lives,” states Hernandez. “It also allows us cultivate our souls, on a day where we expand our minds, nurture our hearts and develop self-care,” she adds, loosely quoting Zimbabwe-born philosopher Matshona Dhliwaqyo to best describe LATINAFest 2019.

“LA Plaza is pleased to serve as host venue again for the second edition of LATINFest,” said John Echeveste, CEO, LA Plaza.  “This event is both a celebration and a confirmation of the many strides and accomplishments of Latinas in Los Angeles.”

According to the Nielsen’s “Latinas 2.0” insight report, published in 2017, Latinas are more likely to own smartphones, engage with brands more on social media and broadcast their purchases to friends.  They are more likely than the average non-Latina, Anglo woman, to purchase athletic clothing and sporting equipment, skincare and fragrances, and groceries, rather than going out. However, they don’t always feel that brands are speaking to them. 

“We are a thriving community and our earning power is growing,” says Reynoso, “Latina-owned small businesses are the fastest growing business segment in the United States. Since 2007 the number of Latina-owned small businesses has grown almost 87%, LATINAFest is an opportunity for some of those businesses to shine. We are all about speaking to directly to Latinas.”

The 2nd Annual LATINAFest 2019 looks to tap into everything that helps Latinas improve and advance the quality of their lives and place in our American society.

LATINAFest 2019 HIGHLIGHTS

• More than100 Latina entrepreneurial vendors will offer everything under the sun,  including jewelry, clothing, massages, CBD wellness products, handbags, financial advice, shoes, food, balloons, cotton candy and an empowering feeling!

• LATINATalk sessions, including presentations by inspirational Latina leaders and spoken word poets will be presented onstage

• LATINAFest Paint and Sip session – A noted artist leads the session where fest-goers will create their own creative expressions while sipping on wine.

• A live taping of TheTRENDTalk show with celebrity guests, currently airing on the METV Network and reaching 4 million households in L.A. County. The TRENDTalk show is hosted and executive produced by Bel Hernandez, and Naibe Reynoso, who will be on hand throughout LATINAFest 2019.

• Goya Club Pop-up Workshop – Pull up a chair and watch the cooking demo by a celebrity chef of one of Goya’s delicious recipes right before your very eyes.  

• LATINAFest  Cocktail Garden overlooking LA Plaza de Cultura y Artes Garden with a birds-eye view of the entire festival.

ACTIVITIES:  Zen Zone, Wellness Demos, Hypnotherapy, MarketPlace, Make-up demos, Kid’s Corner, Dancing, Cooking demos, Food tasting, Voter registration, 2020 Census polling, and so much more.

The 2019 LATINAFest is an all-inclusive outdoor event that welcomes Millennials, GenX, Gen Z, Baby Boomers and beyond. LATINAFest is a bilingual/bicultural event with attendees from all socio-economic groups.  “From professionals to blue-collar workers—from students to retirees, we all have one thing in common, our Latinidad,” declare both Hernandez and Reynoso.

Check out the 2018 LATINAFest Recap: CLICK HERE

What: 2019 LATINAFest: Mind, Body & Soul
When: Sunday, August 25, 2019
Where: LA Plaza de Cultura y Artes
501 North Main Street, Los Angeles, CA 90012
Adjacent to Plaza Olvera (a.k.a. Olvera Street)

For Tickets CLICK HERE
Kids under 12 are free
$10.00 General Admission

For Sponsorship opportunities, please inquire at sponsor@latinheat.com or 626-806-7399
For more information or volunteer opportunities, please e-mail: ttrendtalk@gmail.com

LINKS:

The post LATINAFest 2019 Promises Expansion of the Mind, Body, and Soul at 2nd Annual Celebration first appeared on .