LATINAFest®, the largest outdoor festival in the U.S. dedicated to empowering Latina voices while celebrating Latino culture, heritage and entrepreneurship, is thrilled to announce its 7th annual event, returning on June 1, 2025, at their new venue, Gloria Molina Grand Park in downtown Los Angeles. This year’s theme is Legacy, and the festival is set to welcome thousands of attendees, gathering to celebrate Latinas through immersive cultural experiences, music, art, food and powerful conversations.

LatinaFest® has become a beloved fixture in the community, championing Latina pride, resilience, and economic empowerment and provides a platform for emerging businesses and artists to thrive. Tapping into the economic power of Latinas, who according to the Latino Donor Collaborative, contribute $1.3 trillion to the U.S. annual economy, and have been the key to LATINAFest’s growth.

With over 3,000+ attendees, LatinaFest® 2025 invites sponsors to join in the excitement, amplifying their brand’s visibility within a dynamic, diverse audience, committed to supporting local businesses and fostering a thriving Latino community. Past sponsors have enjoyed unique brand activation opportunities, including exclusive branding at festival stages, product sampling, and social media recognition reaching tens of thousands.

By partnering with LATINAFest®, sponsors will have the opportunity to engage a multi-generational audience eager to connect with brands that celebrate and support the values of culture, empowerment, and community impact. This is an invaluable opportunity for sponsors to gain brand affinity, expand their reach, and join in celebrating the stories and successes of Latina entrepreneurs, artists, and changemakers.

Interested sponsors may contact the LatinaFest® team at latinafest.events@gmail.com to learn about exciting sponsorship packages available for this upcoming event.

Tickets are now on sale at Eventbrite. For more information about LATINAFest and upcoming events, please visit www.latinafest.com.
Follow LATINAFest on social media for updates and announcements:
Facebook: @LATINAFest
Instagram: @LATINAFest
X: @LATINAFest

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by Roberto Leal

“The more things change, the more they stay the same” —Jean-Baptiste Alphonse Karr

When it comes to amassing a team of talented, resumé rich, creative people to put together a series, Penny Dreadful: City of Angels, which premieres on Showtime, Sunday, April 26, is loaded for bear!

It begins with Academy Award nominee writer and creator of Penny Dreadful: City of Angels, John Logan (Gladiator, The Aviator), to Oscar winning producer / director, Sam Mendes (1917, American Beauty), who executive produced the original Showtimes series. 

The cast is stellar with engaging performances that include Natalie Dromer playing all the female evil incarnations (Magda, Alex, Elsa and Rio); Daniel Zovatto (The TV Shows Here and From Dusk Til Dawn) as the first Chicano detective in the LAPD; Kerry Bishe as the saintly Molly.  Nathan Lane, in a dramatic turn as Lewis Michener, Daniel Vega’s detective partner. Then there is Amy Madigan as Molly’s mother whose actions belie the religious woman she purports to be.  The rest of the Vega family is played by Adam Rodriguez (NCIS: Miami, Magic Mike), Johnathan Nieves (Shameless) and Jessica Garza (The Purge).

Logan’s sweeping, kaleidoscopic, multi-layered saga is set in 1938, Depression Era, pre-world War II, Los Angeles. It is a story with many fascinating moving parts; murder, racial discrimination, crooked cops and politicians, religious charlatans, Nazis, cultural upheaval in the Chicano community, horror, myth, and Mexican folklore, all culminating in a penultimate, apocalyptic battle between Good and Evil. Logan’s story is a cautionary tale that eerily and prophetically holds up a critical mirror, to present-day America, to remind us: the more things change, the more they stay the same.

The breadth and depth of Penny Dreadful: City of angels, is truly breath-taking.

However, within all those moving parts, there is one significant, central gear that makes the narrative machinery move along smoothly: Maria Vega, the strong-willed, loving mother of the Vega family. And fortunately, Logan cast the perfect Latina actress to play this critical, pivotal role, Adriana Barraza. Mexican-born actress, Academy Award nominee and Golden Globe winner, director, and acting coach.

Barraza grew up in Toluca watching old Mexican and North American movies, in black and white, on Mexican network TV. Young Adriana loved watching such diverse movie stars as German Valdez Tin Tan, Pedro Infante, Carmen Montejo, Marga Lopez, as well as Esther Williams and Fred Astaire.

“I loved the dramas with Bette Davis,” she recalls fondly. “I think I’ve seen All About Eve more than 20 times.” What she admired most about those stars and stories, was they made her laugh, cry and always to dream.

In Penny Dreadful: City of Angels, Adriana plays family matriarch, Maria Vega. She modeled Maria Vega after her own grandmothers.  “I modeled Maria after my two grandmothers who were the attentive parental role models in my life,” she began.

“My fraternal grandmother, Doña Virginia Marin de Barraza, was a very traditional, old-fashioned woman, very Catholic, and always wore black.”

“On the other hand,”, she continued, “My maternal grandmother, Doña Angela Flores de Gonzalez was an eccentric woman with a beautiful house full of light, classical music, birds in the garden, extravagant pets, like herons and large turtles.”

Logan played a huge part in getting the talented Mexican actress involved in this epic project. She had been a fan of the original Penny Dreadful series and an admirer of John Logan’s work.

“I received an invitation, from John Logan, to read the first episode of the new series. I was thrilled,” she recalls gleefully. “John’s uncanny knowledge of Mexican culture—such as Maria’s nahual, the coyote, and the other positive examples of what la Santa Muerte means—that is what hooked me on the project.”

Logan expressed to Barraza his desire and passion to bring to a wide audience the rich, complex, often turbulent and painful history of Mexican Americans in a city that once had a much longer poetic Spanish name, El Pueblo de Nuestra Señora la Reina de los Angeles del Río Porciúncula — before it became simply, Los Angeles.

It was Logan’s portrayal of Mexican Americans as not “the other”, but as people with normal every day hopes and dreams like everyone else, that ultimately drew Adriana to the role of Maria Vega. 

“I knew that I understood Maria Vega as a Mexican and as a fighting mother who loves her children and is capable of doing anything for them. Plus, the supernatural world that is familiar to me as I previously mentioned. I am forever grateful to John Logan for thinking of me for the role of my beloved Maria!” And Logan has done a masterful job of capturing the essence, the sights and sounds and what has been documented to be the reality of the Mexican American / Chicano experience of that time.

As with all great stories, and Penny Dreadful: City of Angels is all that and a bag of spicy chicharrones, there is always an overarching truth. Here it’s Logan’s tribute to the struggle and triumph of humanity of the Vega Family and by extension, the greater Chicano community.  The powerful mythical, supernatural presence of Coatlicue, the Aztec Earth Mother Goddess of Life, is embodied in the heart and soul of the family matriarch, Maria Vega.

It has been reported that Barazza has a part in the upcoming Robert Rodriguez superhero film We Can Be Heroes, due to appear on Netflix soon. Did Robert cast her as the very first mature, Latina superhero?

“No,” she came back quickly, “I play Grandma Moreno. I teach the superheroes.”

Penny Dreadful: City of Angels premieres on the Showtime Networks , Sunday, April 26, 10/9c.

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