The Mexican-American Film & Television Festival & Awards (MAFTF) returns for its milestone fifth year with growing momentum, expanding its footprint as a vital platform for Chicano and Mexican-American storytellers.  The two day festival will take place from March 25 and 26, expanding into two locations, Harmony Gold Theater in Hollywood and Milagro Cinemas located in Norwalk.

Founded with a mission to showcase, promote, and celebrate Mexican-American/Chicano filmmakers, MAFTF has steadily positioned itself as both a cultural and industry touchpoint—spotlighting voices too often underrepresented in mainstream Hollywood while championing authentic storytelling across all formats.

The festival has grown exponentially since it began in 2022. The projects were selected from over 200 submissions which included a wide variety of  film, documentary, television, and emerging vertical formats—underscoring both the demand and the creative surge within the community.

“MAFTF 2026 Theme: “Our Stories Must Be Told To Defy Adversity”, reminds us of how by telling our stories we inform, help heal and resist the forces which are hurting our community,” said Dr. Jose Luis Ruiz President & Festival Director of MAFTF.

In addition to the screenings, MAFTF features panels discussion, workshops, and Fireside Chats. 

The following panel discussion will be held on Saturday from 11:00AM – 6:00PM.

– Funding, Marketing & Distribution Panel

-The World of Vertical & How To Make Money With Them

– Casting & Production for Ultra Low Budget SAG Film

– Fireside Chat with Actor/Director & Producer Enrique Castillo

Special Honors Spotlight Industry Excellence

The culmination of the festival is the highly anticipated closing night Illustrious Awards, a recognition of the best of the festival and, this year the recognition of five individuals whose contributions—both in front of and behind the camera—exemplify the depth and range of Latino talent shaping today’s entertainment landscape.

Honorees

Veteran actor, writer, and director Enrique Castillo will receive the Lifetime Achievement Award, honoring a decades-long career that spans theater, film, and television. Castillo’s performances in films such as El Norte, Nixon, My Family, and Déjà Vu among many others, have consistently brought nuance and dignity to Latino characters. He remains indelibly associated with his iconic role as Montana in Blood In Blood Out, as well as his work on the Showtime series Weeds.

Rising multi-hyphenate Annie Gonzalez will be honored with the Illustrious Award for Outstanding Achievement in Acting. A Chicana actress, singer, and producer, Gonzalez has built a dynamic career with standout roles in Gentefied, Flamin’ Hot, and her portrayal of Jenni Rivera in the biopic Jenni. Her television work—including Shameless, American Horror Story, and Vida—reflects her ongoing commitment to advancing Latinx representation on screen.

Also receiving recognition is Mishel Prada, receiving the Illustrious Award for Trailblazing Excellence in Acting. Prada is best known for her groundbreaking role as Emma Hernandez in Starz’s Vida, portrayed a queer/pansexual Latina character with complexity and authenticity. She has also appeared as Detective KD Silva in Peacock’s The Continental, further expanding her range across genres.

Acclaimed television director Felix Alcala will receive the Trailblazer in Directing Award. With credits including Lone Star and 9-1-1 among many, Alcalá has helmed episodes of some of television’s most prominent series, helping shape the visual and narrative language of contemporary TV.

Rounding out the honorees is respected entertainment journalist Naibe Reynoso, who will be presented with the Excellence in Journalism Award and 

A Growing Cultural Force

According to several studies, although Mexican-Americans make up more than 11% of the U.S. population, they are significantly underrepresented or completely ignored by Hollywood. The Mexican-American Film & Television Festival stands as a beacon for inclusive storytelling for these filmmakers by creating space for narratives that are culturally specific yet universally resonant.

In just five years, MAFTF has evolved from a grassroots platform recognized for its significant cultural event, championing a new generation of storytellers while honoring those who have paved the way. With record submissions and a powerful slate of honorees, this year’s festival signals not just growth—but impact.

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Five years in the making this inspiring story of cultural pride and resilience was brought to life by co-directors David E. Valdez and Enrique Castillo, with renowned actor/activist and Edward James Olmos as one of the executive producer.

The evening’s star-studded guest list included Rudy Ramos (Yellowstone), Benito Martinez (With Love), Nicholas Gonzalez (La Brea), Jesse Garcia (Flamin’ Hot), Laura Patalano (This Fool), Victor Rivers (Blood In, Blood Out), writer/producer/director Rick Najera; and notable actors Alejandro Patiño (Papi Chulo), Karina Noelle Castillo (NCIS, The Good Doctor), Sol Castillo (Confessions of a Gangster), Raul Cardona (Babylon), and Kikey Castillo (Mayans MC. Multi-GRAMMY Award-Winning Mariachi Divas members Cindy Shea, Daniela Gutierrez, and Julissa Dominguez; singer-songwriter Dan Navarro (We Belong).

The night celebrated the film’s LA premiere and the impact of mariachi on Mexican-American identity, with a Q&A following the screening that deepened the audience’s appreciation for this legacy. In attendance were five original members of Los Changuitos Feos, Wilfred Arvizu, David Ruiz, Gilbert Velez, Francisco Escobar, and Cosme Barcelo, who received a standing ovation from the crowd. Their presence brought an added layer of significance, allowing attendees to connect personally with the legacy captured in the film.

With Ugly Little Monkeys, the filmmakers have succeeded in not only preserving but celebrating an essential piece of American Latino history. The documentary is an unforgettable tribute to the unifying power of music and cultural heritage, sparking pride and inspiration for generations to come.

The Ugly Little Monkeys filmmakers have also been partnering with organizations nationwide to bring this powerful documentary to communities across the country. Community groups, cultural institutions, and educational organizations interested in hosting a screening in their city are encouraged to reach out to coordinate a local event. To bring Ugly Little Monkeys to your area, please contact: info@uglylittlemonkeys.com.

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LATINAFest®, the largest outdoor festival on the West Coast celebrating all things Latina, is thrilled to announce the return of its annual celebration, LATINAFest: Mind, Body & Soul, on Sunday, March 24th at LA Plaza de Cultura y Artes, located at 501 North Main Street, Los Angeles, CA 90012. Doors open at 10 AM for early bird shopping, with the event running from 11AM to 6PM.

“This year’s theme, Inspired Through Movement, reflects the growing community spirit and the transformative power of collective action,” said LATINAFest® co-founder, Bel Hernandez Castillo. “LATINAFest® continues to foster a strong community dedicated to positive change. The event encourages everyone to engage in various forms of movement – from financial empowerment to physical wellness, and community activism.”

 In the spirit of moving, LATINAFest® is currently offering two EARLY BIRD ticket promotions to encourage festival-goers to move quickly on these offers before they expire on January 31st. The General Admission promo is a “Buy One, Get One Free” deal. The VIP package includes Early Access to LATINAFest (10AM), a Cocktail Garden bracelet, VIP entrance, and a Swag Bag all for $69.99.  To purchase these EARLY BIRD specials, please visit: www.latinafest.com.
 
“Last year’s LATINAFest was an overwhelming success, bringing together a vibrant community of Latina women. We are excited to build on that momentum this year,” said Naibe Reynoso, co-founder of LATINAFest. “We saw incredible engagement and received lots of positive feedback, which further fuels our commitment to empowering Latina voices.”

Dedicated to celebrating and promoting unity, diversity, and economic inclusion, LATINAFest shines a spotlight on Latina entrepreneurs, activists, and artists that amplify the Latina voice. In support of these Shero’s, LATINAFest is proud to present the $5,000 LATINAFest Hero Women Rising Entrepreneur Grant for the 4th consecutive year. This grant will be awarded to a Latina entrepreneur who has demonstrated growth, leadership, innovation, and commitment to the community.

This year, LATINAFest proudly announces its partnership with Who Has It, a platform that aligns perfectly with LATINAFest’s mission to support and uplift diverse voices and businesses. The collaboration will not only spotlight the vendors at LATINAFest but will also allow vendors to sell virtually to millions of followers via the Who Has It and LATINAFest online platforms.

LATINAFest is more than just an event…it’s a movement. The festival provides an opportunity to connect with like-minded individuals, learn from inspiring speakers, network with influential Latinas, and participate in empowering activities. It’s truly an uplifting experience, filled with joy and laughter that has been produced in L.A. since its inception in 2018.

For more information and to purchase tickets, please visit www.latinafest.com.

Facebook: @LATINAFest
Instagram: @LATINAFest
X: @LATINAFest

#latinafest2024 #supportsmallbusiness

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Despite the rain, the Marathon and street closures, Latinas came together to support the over 100 small businesses who participated in this year’s event.  

In addition to Dolores Huerta, other powerful Latinas at the festival included L.A. County Supervisor, Hilda Solis, Silvana Montenegro, Global Head of Advancing Hispanics & Latinos at JP Morgan Chase, entrepreneur Sonia Smith Kang, of Mixed Up Clothing, Leticia Buckley, Executive Director of La Plaza de Cultura Y Artes,  Maria Garcia, Chase Regional Director of Banking for the North Los Angeles Region, Flor Martinez, Activist and CEO of Celebration Nation.

LATINAFest® once again partnered with Chase to present the Hero Women Rising Grant. Lina Muñoz, Los Angeles Central Market Manager for Business Banking, presented the $5,000 check to this year’s grant recipient Maggie Solozano Muneton of Semillitas Learning Community from Long Beach.

Diana Diaz, CEO of the monthly pop-up event titled the Goddess Mercado, displayed a variety of apparel designs during the Super Latina Fashion Show which was cheered on by attendees. A highlight of LATINAFest® was a conversation on Latina empowerment that was held between Telemundo 52 Acceso Total Host Elva Saray, civil rights pioneer Dolores Huerta and farmworker activist Flor Martinez. 

Other highlights included a “We Can Be Anything” Barbie photo booth and Barbie doll giveaway and The Tree Yoga Cooperative, morning yoga session sponsored by AARP. 

LATINAFest® is grateful to all sponsors for their commitment to championing Latina entrepreneurs and the community, beginning with Chase, title sponsor for the third consecutive year, Kids Zone Sponsor Barbie, the office of L.A. County Supervisor Hilda Solis; Telemundo 52;  Kia, Dream Team Hierarchy, AARP, Estrella Jalisco, and Hispanic Coalition of Small Businesses, Red Bull, MVA Academy, The Thirsty Horse, BoHo Paradise Events, Mexican American Vintners Association and Gouda Charcuterie Boards.

LATINAFest® Community Partners: Tree Yoga Cooperative, School on Wheels, Celebration Nation, KLVE Morning show host Fernanda Kelly, Tamarindo podcast host Brenda Gonzalez, LATV’s PINKafe host Carolina Trejos, producer Darlene Rodriguez; And LATINAFest® Ambassadors: Actress Julie Carmen, entrepreneurs Patricia Perez of VPE and Oralia Michel of Omagen PR.

The 6th annual LATINAFest date is set for National History Month 2024. For more information about LATINAFest® and 2024 event updates email latinafestevents@gmail.com or visit: www.latinafest.net

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The 4th annual LATINAFest®: Mind, Body & Soul united 2000 plus Latinas on October 22nd at LA Plaza de Cultura y Artes in the heart of Los Angeles, California for a celebration of the Latina entrepreneurial spirit! The festival, presented by Chase for Business, took place during National Women’s Business Week and celebrated Latina entrepreneurs, from new startups to those who have scaled their business and have created a pathway for Latinas.

Every year LATINAFest invites speakers and influentials to present at the largest outdoor festival that spotlights the entrepreneurial spirit on the West Coast, offering a unique experience for all. This year over 100 vendors, the focus of LATINAFest, came with an array of products and services to sell. Spirits were high as everyone was happy to enjoy the all day festival after Covid restrictions were lifted. The festival welcomed an influx of entrepreneurs, influencers, actors, executives, kids, and their families, as the word continues to spread that this is an event where all Latinas are celebrated.

The Festival kicked-off with the Goddess Procession where LATINAFest® co-founders, Bel Hernandez and Naibe Reynoso made their grand entrance followed by a tribe of Goddesses that proudly paraded behind them, stepping into their power.

Among the activities to enjoy were actress Julie Carmen who led a yoga slow flow session to start off the day; Sephora’s “We Belong To Something Beautiful” beauty activation and the Kids Zone with the Castillo Family Learning guiding the kids through many activities. Perrier created an oasis of refreshments; The Tree Yoga Cooperative and Alegria Magazine were also powering the Kid’s activities and the book readings. The Cocktail Garden sponsored by Golden Road Brewery and the 360 photo booth sponsored by Square were also among the favorites.

Keeping the vibe going all day long were the ever amazing musical powerhouses DJ’s Cece Valencia of 93.5 Kday’s; Power 106’s Bryana and Letty; and Caro Marquez of Cali 93.9. Lizza Monet Morales was this year’s co-host and co-host of TheTRENDTalk show.

LATINAFest is a community-based organization whose mission is to celebrate and promote unity, diversity, and economic inclusion, and to amplify the Latina voice while championing Latina entrepreneurs, activists, and artists who are committed to uplifting and empowering the Latina community. There is always something for everyone which is the mission of LATINAFest® to bring together women of all ages, and from all walks of life.

Attendees got to see a live taping of two episodes of TheTRENDTalk Show with guests that included Jenny Aragon, Vice President and Senior Business Consultant for Chase’s mentorship program, alongside her mentee, Fanny Grande, CEO of Avenida Entertainment, Johana Hernandez, Fashion Designer and owner of Glaudi Haute Couture, and Lisa de Bono, McDonald’s Franchisee. 

The beauty of Latinas and their culture was celebrated in the Goddess Fashion Show curated by Diana Diaz, CEO of the Goddess Mercado, a monthly pop up event. It featured designs and accessories from several LATINAFest® vendors. The models were selected from among friends and family with some making their modeling debut. It was an empowering display of Latina beauty.

The highlight of the day was when Vaughn Lucas, Head of the Chase mentorship program, presented the winner of the LATINAFest® Hero Women Rising grant to Rosalva Aguilar of Tamalería Marías, who tearfully thanked Chase for Business for the grant and dedicated the win to her parents who started the business she is now leading.

Other Chase for Business executives in attendance were Maria Garcia, Regional Managing Director for the North Los Angeles Region, who delivered the keynote address. As well as Lina Munoz, Executive Director for the LA Central Market who closed off the festival with a heartfelt farewell.

L.A. County Supervisor Hilda Solis, whose support of entrepreneurs in 2020 led to the motion to establish the ELA Entrepreneur Center, understands the importance of honoring business women and she presented commendations to all of LATINAFest’s vending at the festival.

In addition to LATINAFest’s presenting sponsor, Chase for Business, the 4th annual LATINAFest® also counted with the support from: Sephora, Perrier, McDonald’s of Southern California, Verizon Wireless, Square, Los Angeles County Supervisor Hilda L. Solis, 1st District, Molina HealthCare, ACTS LLP, Mezcal Mal Bien, Minute Maid Aguas Frescas, Tequila Casa del Sol, Golden Road Brewing, Mujeres Brew House, Red Skirt Wines, KDAY 93.5 FM, KWHY-22, and Gouda Charcuterie Boards.

The 5th annual LATINAFest® returns for International Women’s Month on March 18, 2023. For more information about LATINAFest® and 2023 event updates, please visit: www.latinafest.net. For Sponsorship information email latinafestevents@gmail.com

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Kim Guerra, a queer woman of color, a butterfly woman, writer, advocate, and entrepreneur will lead the Goddess Procession at the opening of the 4th Annual LATINAFest: Mind, Body & Soul on October 22, 2022 at 11 AM as National Women’s Business Week kicks off.

LATINAFest was founded by two Latina entrepreneurs, Bel Hernandez, CEO of Latin Heat Media, and Naibe Reynoso, Founder of Con Todo Press, whose vision for this outdoor event was to celebrate all things Latina and their entrepreneurial spirit, by promoting diversity, community and economic inclusion while amplifying the Latina voice.

“Latina entrepreneurs are at the heart of LATINAFest because we are the future.  We represent ‘18% of all women-owned businesses in the country,’ according to The State of Women Owned Business report.” said Bel Hernandez, co-founder LATINAFest. 

This year LATINAFest and Chase for Business will once again partner to give the 2nd annual LATINAFest HERO WOMAN RISING ENTREPRENEUR GRANT to a Latina business owner who has shown growth, leadership, and a strong mission to grow their business. The $5K grant will be awarded at LATINAFest. Applications are currently open at: https://tinyurl.com/2s43ekhc 

“This year’s LATINAFest theme is, Somos Magia, We Are Magic, and what that means to us is that we can do anything we set our minds to. We are powerful, resourceful, and creative,” said Naibe Reynoso, LATINAFest co-founder. “In fact Latinas are almost 2 times more likely to own or plan to open their own business according to a survey done in partnership with Hispanics Organized for Political Equality (HOPE) and the Latino Victory Foundation.”

The 4th Annual LATINAFest all-day celebration will feature Latina entrepreneurs, over 100 vendors activists and artists including writer/advocate/entrepreneur, Kim Guerra; KDAY Morning Show on-air personality, Cece Valencia; Radio Calli’s A live taping of TheTRENDTalk Show with  Fanny Grande, Co-Founder/CEO Avenida Productions and McDonald’s franchisee, Lori de Bono. 

LATINAFest will also feature a line-up of amazing entertainment and activities including:

• Goddess Procession and Spoken Word Opening with Influencer Kim Guerra
• “We Belong To Something Beautiful” Activation presented by Sephora
• Kids Yoga is provided by the Latina and Black-owned Tree Yoga Cooperative
• Morning Slow Flow Yoga for adults with actress Julie Carmen
• The Goddess Fashion Show Curated by Diana Diaz of the Goddess Mercado
• Women Empowerment Panel: Mujeres, Magicas Y Jefas, a panel of entrepreneurs and leaders which will be taped before a live audience
• Book Readings from Latina/o authors who are writing our stories featuring: #1 best-selling author, Annette Chavez Mejia reading from Big Chicas Don’t Cry; Producer Dan Guerrero reads from his legendary father, Lalo Guerrro’s book, My Life & Music; and Actor Enrique Castillo reading his In the Dead of Summer novel.
• Over 100 small businesses vending in our Beauty, Kids, Wellness, Food, Financial, and Mindfulness Zones

LATINAFest is partnered with presenting sponsor Chase for Business, which is committed to supporting Latina entrepreneurs and the Latina community as a whole. This year Sephora joins the LATINAFest mission as well as, L.A. County Supervisor Hilda Solis, Molina HealthCare, McDonald’s of Southern California, Verizon Wireless, Mujeres Brew House, Red Skirt Wines, and Golden Road Brewery. And we welcome LATINAFest Kid Zone partners, Tree Yoga Cooperative, the first Latino &  Black owned yoga studio in So. Los Angeles and Headstart.

Tickets: $10 Adults (12+); Children under 12 yrs are free

To purchase tickets: https://www.eventbrite.com/e/313798278097

To view 2021 Video Recap: https://youtu.be/quupmcY1csE
To learn more about LATINAFest:www.latinafest.net

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By Latin Heat

LATINAFest, in partnership with the Amazon Prime documentary All In: The Fight for Democracy, presents EntrepreneurFest, a virtual three-hour online celebration of the Latina entrepreneurial spirit.  EntrepreneurFest will not only provide entrepreneurs a virtual space to showcase and sell their products, but will also feature inspirational speakers; a spoken word poet; engaging conversations on black and brown unity, and voter suppression. EntrepreneurFest takes place on Saturday, August 22, 2020 from 11:00AM to 2:00 PM (PST) and will be streaming on Facebook, YouTube, the LATINAFest website and our Media Partner ABC7’s website and app.  

Special guests include the co-directors of the documentary All In: The Fight for Democracy Lisa Cortés and Liz Garbus who cover current activism against voter suppression; barriers to voting; and our basic rights in the documentary, which features voting rights activist Stacey Abrams,the first black woman to become the gubernatorial nominee for a major party in the United States. Moderating  the discussion will be LATINAFest Co-Founders Bel Hernandez and Naibe Reynoso. All In is scheduled to be released in select theaters on September 9, 2020, ahead of its global launch on Amazon Prime Video on September 18, 2020.

Directors Cortés and Liz both put out a statement, “We are thrilled to officially announce All In: The Fight for Democracy which will tell a powerful and harrowing story of the fight for the right to vote as well as arm citizens with the tools they need to protect this right.  The film will be accompanied by an ambitious and visionary action plan to reach voters and educate them across the nation.”

Two other speakers scheduled are: Nadine Ramos CEO of Lasio Inc., a powerhouse and inspirational business woman within the keratin product industry; and Danyeli Rodriguez Del Orbe, a New York native, Afro-Latinx spoken word artist and a bold advocate for women’s health, immigration rights, and racial/cultural uplifting. 

Latinas make up one in five women in the U.S. today, helping to drive economic growth and shaping the culture and future of America, influencing the rapid growth of Latino buying power, which is expected to reach $1.7 trillion in 2020 and $1.9 trillion in 2023.

“We are excited to have the participation of all of these amazing women,” said Naibe Reynoso, EntrepreneurFest co-host and co-founder of LATINAFest. “Our event is all about empowerment and we have partnered with like-minded sponsors to provide resources, especially in these uncertain times.”

We will also hear from some of the most admired Latinas from across the country and all walks of life: Hilda Solis, Supervisor, L.A. County Board of Supervisors, 1st District, Chair Pro Tem; Nely Galán, founder of The Adelante Movement; Gloria Calderon-Kellett, Showrunner, One Day At A Time; Nathalie Molina Niño, CEO, Brava Investments; Victoria Guerrero, District Director, South Florida District Office, Small Business Administration; and Teresa Samaniego and Mariel Moscoso, ABC7 Community Relations.

Anabel Munoz, anchor of ABC7, is the EntrepreneurFest emcee, and will conduct an interview with Aurea Montes-Rodriguez, Executive VP of the Community Coalition on the timely topic of racial and social justice, and black and brown unity.  ABC7 will also be streaming EntrepreneurFest on the ABC7 App (with a viewership of 6.6 million) and on their website.  ABC7 Reporter Gabriela Milian will be conducting the community interviews of Latina business owners for ABC7 broadcast and for inclusion in the three-hour virtual program.

“We are delighted to have partnered with our sponsors, who like us, believe in supporting Latina women in the U.S. to reach new heights in their business, as well as in their personal lives,” said Bel Hernandez, CEO of Latin Heat Media and Co-founder of LATINAFest.

EntrepreneurFest is made possible by our generous sponsors: All In: The Fight for Democracy documentary, Lasio Inc., Mineragua Sparkling Water, ABC7 Los Angeles, and our media sponsors Latin Heat Media and Hispanic Lifestyle.

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Journalist/TheTrendtalk TV host and author Naibe Reynoso will be conducting storytime and signing her new board book. Be Bold, Be Brave Chiquitos. Her book features 11 Latinas who made U.S. history and includes Supreme Court Justice Sonia Sotomayor, Civil Rights activist Dolores Huerta, and actress Rita Moreno and nine other accomplished Latinas.

“When I looked for books to read to my children, I noticed a lack of children’s publications highlighting Latina women who have greatly contributed to U.S. history,” said author and publisher Reynoso, adding “now more than ever, it was important to publish a piece of media that portrays my community, especially women, in a positive light.”

According to a 2018 statistics from the Cooperative Children’s Book Center (CCBC) only 5% of characters represented in children’s picture books were Latinx.  Boutique publishing house like Reynoso’s Con Todo Press, hopes to help bridge that gap with books like  Be Bold, Be Brave, Chiquitos: 11 Latinas who made U.S. History. 

Con Todo Press Publishing was founded in 2018 to amplify the voices of underrepresented communities. CTP publishes books that reflect a more balanced representation of women, Latinos, and people of color. Their mission is to keep producing books told from an authentic and relatable perspective, that will bridge the gap between communities of color and media.

The event will take place at The Play Date, 8335 Firestone Blvd., Downey, CA 9024, and will consist of a meet and greet, reading, photo op, activities for the little ones and a book signing.

Click here for tickets

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Guest Speakers
STEM Engineer Ángeles Elena Van Ryzin, Actress Shakira Barrera (Netflix’s Glow), Actress Zulay Henao(ABC’s Star, The Oath), (Artist/Entrepreneur Sand One, Goya Guest Chef Cindy,TALK: Latina Speakers Screenwriter Josefina Lopez & Actress and L.A. Weekly Culture Editor & Entertainment Editor Lina Lecaro,and Odalys Nanin’s live performance Frida: A Stoke of Passion scene, with live music by DJ Breesa Renee

Event MC’s: 
Fernanda Kelly, Entrepreneur/Owner of Shop Her Closet
and Donaji, Univision Radio DJ on KLOVE 107.5

Sunday, August 25, 2019 — 12:00 PM to 6:00 PM
LA Plaza De Cultura y Artes
501 N. Main Street, Los Angeles, CA 90012

The 2nd Annual LATINAFest, a unique outdoor event that celebrates “all things Latina,” is set to break attendance records on Sunday, August 25, 2019, from Noon to 6:00 P.M. The event is presented by LA Plaza de Cultura y Artes, Latin Heat Media, and LATINAFest, LLC.

After an overwhelmingly successful first edition in 2018, LATINAFest is on track to surpass last year’s attendance of 2,000 and will no doubt have a steady flow of attendees throughout the one-day festival.

With over 120 vendors on site, LATINAFest brings together thousands of women to connect attendees eager to engage and network with Latinas from a variety of industries– Entertainment, Culinary, Financial, Beauty and Spas, Entrepreneurs and more — all sharing their experiences, skills, and wisdom.

For Tickets CLICK HERE   

“We are excited to have the participation of all of these amazing women,” said Bel Hernandez, President/CEO of Latin Heat Media, and co-founder of LATINAFest. “Our event is all about empowerment and we have partnered with like-minded sponsors to provide resources, but mostly a fun day for the mind, body and soul.”

LATINAFesthas ignited a spark of unity in Los Angeles, the city that sits at the top of the $1.7 trillion annual Latino consumer market. Thousands of highly motivated, bilingual and bicultural Latina decision-makers from multiple generations will be ready to explore, have fun, learn and leave better armed to lead their communities through an era of continuing prosperity and activation. 

“It was exciting to see how many women made lasting and meaningful connections at the first LATINAFest” stated Naibe Reynoso, Emmy Award-winning journalist, author, and co-founder of LATINAFest. “Attendees and exhibitors alike walked away with valuable resources that they have leveraged to further grow their businesses or personal development!”

The demographics and stats reinforce the fact that Latinas are poised to play a pivotal role in two key national events coming in 2020: The U.S. Census and the election of the next President of the United States.  LATINAFest will have engagement with voting registration, census polling, and the Thrivent Action Team which will prepare survival kits which will be donated to homeless and battered women shelters.

“LA Plaza is pleased to serve as host venue again for the second edition of LATINFest,” said John Echeveste, CEO, LA Plaza. “This event is both a celebration and a confirmation of the many strides and accomplishments of Latinas in Los Angeles.”  LA Plaza de Cultura y Artes is, once again, co-presenting LATINAFest at their beautiful facilities right in the heart of L.A.

LATINAFest 2019 SCHEDULED ACTIVITIES 

• Our over 120 Latina entrepreneurial vendors will be offering everything from clothing, Jewelry, sweets, shoes, hats, cultural clothing and wares, handwriting analysis, financial information, treatments and massages.

• TALK: Latina Speakers by inspirational Latina leaders and spoken word poets will be presented on stage.  Scheduled to speak is the  screenwriter of the hit play Real Women Have Curves and Producer/Entrepreneur Josefina Lopez; and L.A. Weekly Culture Editor & Entertainment Editor/Radio Host and DJ, Lina Lecaro 

• A live taping of TheTRENDTalk hosted the show with celebrity guests, Latina in STEM Angeles Elena Van Ryzin, Sr. Engineer at KIA; and actresses Shakira Barrera, who plays Yolanda (“Yo-Yo”) in Netflix’s Glow and Zulay Henao whose credits include ABC’s Star, and Crackle’s The Oath

• LATINAFest Cocktail Garden for refreshing spirits prepared by Ilegal Mezcal, and wine by San Antonio Winery, and Cerveza Xteca. 

• Club de Cocina Goya Pop Up Workshop– Goya Foods presents a cooking demo by a celebrity Chef Cindy Ruedapreparing easy summer recipes. Goya Ambassador Actress Shakira Barrera. Pull up a chair and watch, or join, and create one of Goya’s delicious recipes.

• AARP brings the Soccer “Field” to LA Plaza and the kids (and adults too) to try their luck and compete for prizes.  Then for a slower pace, there’s Chair Yoga for all who want to “meditate out” and “work that body” at the same time.

• LA Times En Espa?ol/Hoy will host a Manifestation and Affirmation Tree where attendees can pin their affirmations for success on the Manifestation Tree and then record an audio affirmation, some of these recordings will be selected to be included in a LATINAFest Podcast!

• East L.A. Artist/Entrepreneur Sand One will be doing a live interactive drawing of her famous 20-foot sassy women with big eyes and lashes at LATINAFest. The audience is invited to help her with the painting of her iconic “dolls” on the walls of a 15–foot U-haul.  

• Book Readings – Promoting literacy at all ages LATINAFest has several authors in attendance.  Authors of children’s books, self-help books, a physiological thrillers who will read from their books. 

• Author Readings & Signings
• 2:05 – 2:25 PM            
  Nancy de Los Santos, 8 Ways to Say I Love
  My Life- “Loving my Life+

• 2:30 – 2:50 PM            
  David Damian Figueroa, 
  “A Reminder to My 20-Year Old Self” 
  
• 3:00 – 3:20 PM            Josefina Lopez, Hungry Woman in Paris
  
• 3:25 – 3:45 PM            
  Karina Noelle reading an Excerpt, “The Dead of Summer”
  by Author/Actor Enrique Castillo
  
• 3:50 – 4:10 PM            
  Naibe Reynoso, “Be Bold, Be Brave, 11 Latinas
  Who Made U.S. History”

• 4:15 – 4:35 PM           
  Bel Hernandez, 8 Ways to Say I Love My Life-
  “The Power to Say I Belong” 

• 4:40 – 5:10 PM            TBA

• 5:15 – 5:45 PM            TBA

• Frida Fever– The fascination with Frida continues at this festival. Honoring one of the most iconic Latinas in history is playwright/ actress Odalys Nanin, who will pay tribute to the artist by channeling a scene from her hit published play, Frida: Stroke of Passion at the festival.

• Empowerment Fashion Paradewhere Somen of all ages, shapes and forms will parade through the venue, up to the stage, modeling clothing, jewelry, hats and accessories from LATINAFest vendors — all while carrying their empowering mantra.

Other Activities: Zen Zone, Wellness Demos, Make-up demos, Kid’s Corner, Cooking demos, Food tasting and so much more.

LATINAFest MC’s:  

Former host of Univision’s Lanzateturned entrepreneur, Fernanda Kelly, now the owner of Shop her Closet will return as a LATINAFest MC along with Donaji, Univision Radio DJ on KLOVE 107.5

LATINAFest’s Sponsors:

Goya, AARP, LA Times En Español/HOY, CBS, Thrivent Financial, Los Angeles County Board Supervisor Hilda L. Solis,  Martin EZ Stick Labels, Inland Body & Paint Center, Vallarta, Mineragua, Cerveza Xteca, Cafe Bustelo and Riboli Family of San Antonio Winery

Partners: Balloons & Blooms, Pretty Lil’ Things, Sherwood Florist, JT Printing. 

Media Sponsors:  Latin Heat Entertainment, Latin Alt 88.5/HD3 and L.A. Taco, 

 See the 2018 LATINAFest Recap: CLICK HERE  (https://youtu.be/v0ELb1ZHZco)

What: 2019 LATINAFest: Mind, Body & Soul 
When: Sunday, August 25, 2019 
Where: LA Plaza de Cultura y Artes 
501 North Main Street, Los Angeles, CA 90012 
(Adjacent to Plaza Olvera a.k.a. Olvera Street)

For Tickets CLICK HERE   

Kids under 12 are free
$10.00 General Admission

Follow LATINAFest on Social Media:

@LATINAFest    @LAPlazaLA   @TheTRENDTalkShow   #LATINAfest2019
For more information about LATINAFest, please visit:www.latinafest.net

For Sponsorship opportunities, please inquire at latinafestevents@gmail.comor 323-205-6158

For volunteer opportunities, please E-mail: latinafestevents@gmail.com

adelapena@lapca.org

The post LATINAFest: A Celebration of All Things Latina! first appeared on .

Author/Playwright Josefina Lopez talks about her projects and Film Director Ben DeJesus talks about his groundbreaking work with John Leguizamo, Latin History for Morons

TheTRENDTalk show airs on Sunday mornings at 7:30 a.m. on MeTV network. You can always catch the shows on YouTube and here on Latin Heat.

Co-hosts are EMMY award-winning journalist Naibe Reynoso and Bel Hernandez, CEO, and President of Latin Heat Media. Both ladies have been embedded in the Hollywood entertainment industry for decades and have always been at the forefront of Latinos working in front and behind the camera. On TheTRENDTalk, the ladies reach out to Latinos making a difference not just in entertainment but in all industries and through their efforts, are making a positive impact in their communities. Both Reynoso and Hernandez have author books– “Be Bold, Be Brave!, an inspiring illustrated book for girls and young Latinas by Reynoso, and “8 Ways To Say I Love My Life,” a book compiled with chapters written by eight women who relate their stories of courage and strength, Hernandez wrote one of the chapters.

Lopez is a Chicana playwright, best known as the author of the play and co-author of the screenplay, Real Women Have Curves. Her other notable plays include Simply Maria, or the American Dream, Confessions of Women from East L.A, Boyle Heights, and Hungry Woman in Paris, which is based on her first novel.

How DeJesus got to where he is today is a fascinating story, but somewhere along the way after his theater education at Rutgers University, he met John Leguizamo, which led to directing the PBS documentary Tales from a Ghetto Klown to Latino History for Morons. In between, DeJesus has directed episodic TV for many series on the Disney Channel.

Read more on Ben DeJesus, click LatinHeat, and click on Josefina Lopez for more on what she’s been up to.

The post TheTRENDTalk: Josefina Lopez & Ben DeJesus, What We Didn’t Know first appeared on .