The three-day forum in the capital of the state of Oaxaca will bring together more than 12 thousand people between producers, entrepreneurs, investors, distributors and other attendees who will be able to experience the expo, museography, Master Mezcal Hall, Business Hub, workshops, cultural forum, Invest in Mezcal business meetings, more than 30 artistic and cultural activities, 12 Master Conferences, participation of more than 40 exhibitors and 150 producers of Mezcal, among other activities.  

The Vive Mezcal organizing committee is headed by the Secretary of the Economy of the Government of Oaxaca, Lic. Juan Pablo Guzmán Cobián, who has promised that the forum will demonstrate the perfect pairing of culture and commerce and that it “will also take the drink to a new level to become a part of a select group of world-class spirits.”

The most ambitious resolutions are expected to emerge from this momentous event and take the production of the legendary drink known as “the elixir of the gods” to new heights.  

Mezcal, of which 92 percent of its total production is generated in Oaxaca, in addition to gaining widespread popularity, has positioned itself as an attractive world-class beverage and has boosted export growth to 64 countries that now consume the artisanal spirit, often called liquid gold.  

Mezcal, which means “cooked maguey” in Nahuatl, a Mexican beverage with centuries of cultural and social evolution, has positioned itself in a brilliant way showing exponential growth over the last six years with the number of exported brands increasing 195 percent and reaching countries including the USA, Spain, Germany, France and England among others. 

With more than 300 brands and 150 mezcal producers participating, “Vive Mezcal” will be the first International Forum for innovation, business, culture and tradition, surrounding this beverage.  

Registration for those interested in attending is free at Vive Mezcal 2019

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Oaxaca state officials along with a delegation, recently visited a popular Los Angeles eatery, La Guelaquetza Restaurant, to invite Los Angelenos to visit them at the Vive Mezcal International Forum, an event to be held on September 12, 13 and 14th, at the Cultural and Convention Center of Oaxaca in Oaxaca, Mexico.

The award-winning La Guelaquetza Restaurant rolled out the red carpet to host the Oaxacan delegation, who shared the highlights and details of their prestigious international forum, where the focus is on all-things Mezcal.

La Guelaqueta is best known for its exquisite Oaxacan cuisine and its spirits, especially their Mezcal. In hosting the delegation, the restaurant put the spotlight on Mezcal– the spirit of choice to the masses. Because mezcal has been gaining popularity and demand worldwide, it makes sense for the state of Oaxaca to produce an event that celebrates its state’s signature liquor of choice.

“Vive Mezcal,” the first international forum for business, tradition, culture, and innovation of the Mezcal industry– is the force that drives economic and social development for Oaxaca. Coming to Los Angeles, the largest Latino demographic in the U.S., is the best place to introduce their event to Americans. This forum will be a face-to-face and a virtual reach to thousands of mezcal lovers. For Oaxaca and the group of allies that carry out this initiative, it will be invaluable to have visitors from the U.S.

“Vive Mezcal” will incorporate the aura authenticity and history that surrounds Oaxaca’s coveted plant. Despite the fact that mezcal is exported to 64 countries, consumers still often misunderstand the artisanal liquid gold. At “Vive Mezcal,” 12,000 attendees are expected, including businesses, entrepreneurs, distributors, consumers and investors from Mexico, the U.S.A., Europe and other countries in Latin America. In addition, there will be showcases and activities for Mezcaleras and the women in the mezcal industry. “Vive Mezcal” will be the perfect pairing of culture and commerce. 

If you’ve never visited the State of Oaxaca, Mexico, consider the “Vive Mezcal” International Forum coming in September.

The post Vive Mezcal International: An Event for Mezcal Lovers! first appeared on .