NBCUniversal Telemundo Enterprises is expanding its Revenue Strategy and Distribution business unit with two new executives. Ezequiel Fonseca Zas joins Telemundo as Senior Vice President of Revenue Strategy and Distribution and Malu Carmona-Botana will serve as Vice Present of Content Monetization. The purpose of the expansion is to develop and grow content monetization opportunities in the U.S and around the world.
“I am thrilled to welcome these two exceptionally qualified media experts to the Telemundo team,” said Peter Blacker, EVP, Chief Commercial Officer, and Head of DTC Licensing. “Ezequiel and Malu each bring a unique and deep set of media expertise in Spanish and English, which will help us expand the formats and multilingual experiences across AVOD, SVOD, and DTC platforms that Telemundo has pioneered for over ten years in the US and across the globe.”
Fonseca Zas will be responsible for growing and fostering Telemundo Enterprises’ content monetization and distribution strategies, in close coordination with Telemundo’s Content Owners (Entertainment, Global Studios, Sports and News) as well as NBCUniversal Distribution and Licensing teams. He will also oversee sourcing and development of future large-scale revenue-generating projects across the business, taking advantage of the transformation of the U.S. and global media markets.
Carmona-Botana will be responsible for strategic planning and managing key partnerships including development, implementation, and short to long-term growth strategies. Carmona-Botana will also work closely with the content teams to align the network content strategies and NBCUniversal’s Peacock team in order to increase the company’s income across all platforms.
Fonseca Zas has held several leadership roles overseeing emerging businesses, multiplatform and digital strategies. As General Manager of Streaming Platforms and Senior Vice President of Mobile Partnerships, Fonseca Zas led the international streaming/OTT strategy and business plans for AVOD (Pluto TV) and SVOD platforms (Paramount+ & Noggin). Prior to that, Fonseca was at La Nación newspaper in Argentina for over a decade, where he held multiple positions in the company’s marketing, branding and digital divisions.
Carmona-Botana has worked all around the world including Gedeth in Shanghai, Zebra Producciones in Madrid, Televisa in Mexico City and Viacom in New York. She joins the Telemundo team from A+E Networks, where she was previously Director of Content Distribution Strategy where she provided strategic support to the President of Distribution.
— Latin Heat Media Services