An ABC Studios, Campanario Ent. and SB Project Developing the Music-Driven Family Drama for ABC
Scooter Braun, Scott Manson, and James Shin of SB Projects will Executive Produce
with Sergio Aguero, Jaime Davila, and Rico Martinez of Campanario Entertainment
Burbank, Calif. — ABC has given the greenlight for a put pilot (a pilot that the network commits to air either as a special or series) of the music-driven family drama inspired by the musical legacy of the legendary singer Selena Quintanilla. The project has the support of the Quintanilla family and ABC has given the development project a put pilot commitment. ABC Studios, Campanario Entertainment and SB Projects are developing and producing.
The series focuses on Alex Guerra, a chart-topping, award winning pop star who has been estranged from her family for 5 years. She tries to pick up the pieces when a crisis forces her to return home. Alex finds herself back in Texas, juggling a love triangle, the demands of her career and the dark secrets of the family that she now desperately wants to win back. Miguel Nolla (Scandal, Grey’s Anatomy) is attached to write and co-executive produce.
Sergio Aguero, Jaime Davila, and Rico Martinez of Campanario Entertainment and Scooter Braun, Scott Manson, and James Shin of SB Projects will serve as non-writing executive producers. Simran A. Singh, and Selena Quintanilla family members Abraham Quintanilla, Jr., and Suzette Quintanilla Arriaga, will join the project as producers. Simran A. Singh brokered the deal with ABC on behalf of the Quintanilla family.
“We are excited to come on board as producers on an ABC music driven, Latino family drama that celebrates Selena’s musical legacy with a lead character whose music and career is inspired by Selena,” said Quintanilla Arriaga.
“We are thrilled to team up with Campanario and ABC Studios and highlight the complexities and family dynamics of a Latin pop superstar coming to grips with the reality of her influence especially in today’s social climate,” said SB Projects founder Scooter Braun. “More importantly, we are proud to be collaborators on an incredibly timely show that focuses on a strong Latino family and represents the many Americans who we know will enjoy this series alongside us.”
Davila, president of Campanario Entertainment also chimed in, “This project gives us all an opportunity to showcase a successful, aspirational Latino family in a way that is not currently represented on television. Sergio, Rico and I are looking forward to creating with the team an original music-driven drama with authentic characters as multifaceted as our own families.”
Campanario Entertainment is a North American media company that develops and produces broad appeal scripted and unscripted content driven by Latinos and Latinas in front of and behind the camera. Co-founded by Jaime Davila, former development executive at Bravo, and Jaime Davila Sr., former Televisa COO and Univision President and Chairman, Campanario Entertainment strongly supports original voices as well as adapts proven IP for both the U.S. and international television markets. Current productions include unique intellectual properties and adaptations such as FOX’s Red Band Society, Bandolero with Kenny Ortega (High School Musical, Descendants), and Laugh Factory en Español. Their first project, Camelia la Texana, premiered on Telemundo in the US and on Netflix in Mexico, and set a new standard in content and visual quality for Spanish-language programming. For more information, visit Campanario.com.
