Warner Bros. Discovery U.S. Hispanic understands the importance of the U.S. Latino community and has seen a 12% increase on average in its share of viewing for their Spanish language content in the 2022-23 period across its portfolio of networks targeted this audience.
U.S. Latinos constitute 18% of the U.S. population with , and Warner Bros. recognizes that it is essential for their studio to target this portion of the demographic, which is why Warner Bros. Discovery U.S. Hispanic is focused on serving the Spanish language sector in the U.S.
“As multicultural marketing becomes increasingly important, more brands are partnering with us to forge genuine connections with U.S. Hispanic consumers,” said David Tardio, Vice President, Advertising Sales and Integrated Marketing, Warner Bros. Discovery U.S. Hispanic of their Spanish language content. “We offer a comprehensive solution: valuable, proprietary insights into the Hispanic viewer, and an engaged audience watching and streaming our shows in their native language.”
“The influence of Latinos continues to rise, and their stories, experiences, and passions are central to our content strategy,” said Andres Mendoza, Vice President of Programming at Warner Bros. Discovery U.S. Hispanic. “Our viewers seek authentic stories that celebrate the richness of Latino culture. By developing original content with the Hispanic viewer in mind, we continue to deliver a bold and engaging entertainment proposition for our audience.”
Warner Bros. Discovery U.S. Hispanic’s four networks that focus on Spanish content have been been engaging Spanish language viewers through culturally relevant and relatable programming. The upcoming slate for Warner Bros. Discovery’s U.S. Hispanic brands includes returning hit series such as Mexicánicos and Remodelaciones con Celebridades, in addition to new seasons of top titles such as Supervivencia al Desnudo, Todo en 90 días and Rodando por América.
“CNN en Español is the leading news brand for unbiased and relevant news and information content to U.S. Hispanics, in addition to a wide array of related content including DocuFilms, entertainment programming, health-focused content and more”, said Cynthia Hudson, Senior Vice President & Managing Director of CNN en Español and US Hispanic Strategy CNN.
Warner Bros. Discovery’s U.S. Hispanic division is one of the many choices for Spanish-speaking audiences in the United States.