Photo Credits: Netflix, Disney, HBO, ABC, Fox)
PREVIEW: The 40th Annual IMAGEN Awards Set for August 22, 2025
Written by Judi Jordan
The Imagen Awards was co-founded by legendary television producer and writer Norman Lear, who lived to the ripe age of 101, and passed in 2023. A deeply curious and humane person, Mr. Lear’s awareness of the void of positive portrayals of Latinos in the entertainment industry gave weight to the importance of positive Latino images.
Norman Lear would be so proud of the 2025 nominees. His quest to see Latinos portrayed with respect and creativity is met in the ten categories including Drama, Comedy, Docs, Shorts and more. Helen Hernandez is the President & Founder of the Imagen Foundation who produces the Imagen Awards.
LATIN HEAT + IMAGEN – Part One
The suave Latin devils of old Hollywood TV cliches have been replaced by a crop of intriguing, grown men with callings, consciences and inner conflicts.
These new Drama Kings are dyslexic, intuitive, vulnerable (Will Trent/ Ramón Rodriguez) caring, conflicted, educated (The Cleaning Lady/Santiago Cabrera) regretful, emotive and resolute, (The Last of Us/Pedro Pascal) evolved, affable and effective, (Lincoln Lawyer/Manuel Garcia-Rulfo) and lonely, wary, idealistic (Andor/Diego Luna) These roles played to the talent’s dramatic strengths while offering exciting nuances that kept audiences tuning in weekly or binging – streamer contingent.
Drama Kings – modern Latin Lovers are vulnerable, aspirational, responsible and gainfully-if sometimes painfully-employed. These seasoned IMAGEN-nominated men defy the tired one-dimensional stereotypes of heartless seducers, skeezy scammers and gun-happy cholos.
Established TV and film stars in uncommen roles wowed their fans with new facets of their talent and audiences approved. With resumes, personas and ‘chops’ that TV networks and streamer execs respect, TV showrunners craft episodes that highlight and challenge their characters’ strengths.
Three seasons of Will Trent blew up the long, steady career of Ramón Rodriguez! Who knew he had 20+ film roles on his resume including G-20, Gang Related, Transformers? His memorable early TV work on The Wire 2002-2008 laid the foundation. By the time Will Trent arrived, Ramón Rodriguez, in the title role, was more than ready. His heartfelt, eccentric Southern detective is fascinating, never parodied. Will Trent, broken and brave feels embedded in his soul, but joy has crept into the series with dance numbers that lighten the storyline and a thoughtful, romantic storyline with Gina Rodriguez that fans loved.
An executive producer on the show, Rodriguez directed the exceptional Season 3 premiere episode and will direct again in Season 4. Deadline broke the story that Rodriguez recently signed a multi-year deal with 20th Television, to develop and produce series and films for Disney, a fitting outcome for the gifted, dedicated multi-hyphenate.
Santiago Cabrera is nominated for his dark turn as Jorge Sanchez, the highly-reluctant Harvard-educated drug cartel leader of the Sin Cara Cartel, in the gritty Fox/Hulu series The Cleaning Lady. Chilean-born Cabrera joined the show in seasons 3 and 4. Typically cast as the hero, female fans still swoon over his pitch-perfect portrayal of dashing, soulful Aramis in the 3-season BBC hit show Musketeers, now airing on Hulu. His 20-year working streak of good guy supporting and leads in Picard, Heroes, Merlin, Salvation, and prestige series romantic roles in Big Little Lies, Flight Attendant, Land of Women, and a kindly ghost Richard Deetz in Beetlejuice, Beetlejuice called for a change.
Cabrera had resisted drug lord roles for years; but tempted by the premise, he used his discomfort – his very conflicted Jorge feels real. He admits, “It was fun to play the bad guy.” Audiences witnessed a very different Cabrera with a gun in his hand wading through cartel carnage as the ambiguous yet ambitious man with a plan that goes south by the hour. Not to mention a fraudulent marriage with Thony, a fearless Cambodian female doctor (played by Elodie Yung), who dissects bodies of cartel enemies in exchange for his protection. Plagued at every step by his obsessed sociopath sister Ramona (Kate de Castillo) for control of Sin Cara, Santiago’s Jorge is an idealist, out of his depth in the blood-soaked world.
STAY TUNED. NEXT UP: Sci-Fi Nominees
